"But it only took me 2 minutes!Why would I charge 5 000 for something that's SO simple?" Yeah. Simple TO YOU. It's highly unlikely everyone else (or the vast majority) can see what you see. To get to see what you see in under 2 mins might take them forever —or even if they get to see anything at all. Time has nothing to do with it. And if it had, it would be on your favor. The faster, the better. What's natural to you is not natural for everyone else. That's your unique ability. PS.- This is...
1 day ago • 1 min read
Trying to sound polite takes so much effort for you. In that effort of not sounding aggressive/offensive/needy/greedy you end up using fluffy language. Might Shall Maybe Should Could Hope ... All of it when you know the answer is No. You'll have to pay. The price is X. Yes, my service is expensive. A way to stop overthinking is being comfortable with the hard conversations. It's not (and won't be) easy. It's way harder if you're not used to this. Way way waaaaay harder if you're introverted....
3 days ago • 1 min read
There are a few ways to get 10K ideas off of your own head. Writing sporadically. Writing daily. Publishing daily. Journaling. Prototyping. Running an idea inventory. They all need one thing, though: consistency. It's hard as hell. I can tell: on my Clifton Strength Assessment, consistency is my VERY last one. Yet it's the only way to look for ideas, and find clarity in the way. Clarity in your thinking. Clarity in your approach. Get those 10K bad ideas off your head. :)
4 days ago • 1 min read
“We all have 10,000 bad drawings in us. The sooner we get them out the better.” Attributed to Walt Stanchfield Same is with your ideas. Quality over quantity, yes. Although, to get to that quality you first need quantity. Repetition. Brain dump. You need to get your ideas off your head, so that you can think of the new ones in queue.
5 days ago • 1 min read
You're in a conversation with your client and they seem closed to anything you propose? Ask them this: "Do I have your permission to put you in an uncomfortable spot?" You're asking for a No. Because with that, it's one more red flag on. If they say Yes, then you can ask them directly whatever you're thinking. And now you can go with your craziest idea, thinking big for your client.
6 days ago • 1 min read
The time you're able to say 500 000 (dollars, euros, etc.) as naturally as when you say 600 is the time you're in control of the conversation. Until then, your counterparty will have the upper hand.
7 days ago • 1 min read
Your customer knows what they want. And the don't know what they want. Both at the same time. Knowing what they want is about the desired outcome they're after. In that, they're always, absolutely right. Knowing exactly what the thing to get there... they're mostly wrong. And that's where you come in. It's your job to move the conversation from their self-prescription to what they desire, and from there, figure out a way to help them get there. That's your expertise.
8 days ago • 1 min read
"The customer decides when and where to spend their money. They have the power." What do you think of it? Is it true? Approaching your market like this means that you have little to no power in the relationship with your prospects, customers, competitors. It means that they are above, and they need to be accommodated. That they say, and we do as said. That what they say is rule. That we don't challenge. That we don't speak our minds out. That we don't know better. That we're not experts. And...
9 days ago • 1 min read
What you believe you pass it on to your prospects, customers and market. If you believe you have too expensive products or services, your customers will believe so too. If you believe your quality is not the best, they will, too. If you believe that you don't have power with your prospects, they will, too. If you believe you can only get business based on the lowest possible price, they will, too. Here's the thing: your beliefs are valid. Are they true?
10 days ago • 1 min read