What's the gap you're helping your customers close? Because when you know what's that gap, you can put a number on it. And give them the warranty that you'll help them close it. By little. By much. Or completely. That gap between were they wanna be and where they are. And closing it.
1 day ago • 1 min read
When —not IF— you have a shit customer, employee, colleague, vendor, you know you have to let them go. As hard as it would hit your revenue or your profit. You have to let them go. If you're radical and make that happen overnight, it'll hit. Hard. If you're less radical and make it over a period, it'll still hit. Hard. They will kill your business chunk by chunk. Your morale. Your self-esteem. Your culture. Your value. You can do that. Or see your business fade away without noticing. Till it...
2 days ago • 1 min read
Fungible. Exchangeable. That's money. And that's why you don't have to give away your power. Sure, customers have money. And without money you can't make your business thrive. Yet, one thing you can do for sure is find money from better fits. People that fit to you. To your standards. After all, money is fungible.
3 days ago • 1 min read
Design for average. Produce for average. Make for average. If you want to stay blend in. To stand out you have to keep doing what you did at the beginning: breaking from what you saw was the same. What was average.
5 days ago • 1 min read
It's something that happens quite often: Sellers and buyers speaking different languages, yet using the same words. They use the same words and yet the understandings are different. Until you find that common language, you won't be able to see the same thing. The same return. The same outcome.
7 days ago • 1 min read
What's your level of self-awareness? As in when you're in a conversation and are able to listen and view yourself and what's happening as if you were an spectator? When you're able to do so (and I know I'm not one to do fully, or even at a 30%), you can guide the conversation at a higher level. You can see how you're about to react. Or how you did react, and correct on the spot. And if you can't correct right there, right then, you can take a note of what happened and do better next time. The...
9 days ago • 1 min read
Delulu. Adjective. Internet slang for "delusional", characterized by or holding false beliefs or judgements about external reality that are held despite incontrovertible evidence to the contrary, typically as a symptom of a mental condition. Oxford Languages TL;DR. The perception of reality vs the actual reality are very different. There's a time where delusion is disguised as optimism. A time where the expectations of what's supposed to happen in a business and the reality of what's actually...
10 days ago • 1 min read
When talking with people and trying to figure out if they're a fit for you, stop thinking of yourself. Assess their situation Take notes Help Connect And don't expect something in return. That'll build up your reputation. It's the long game, dear reader.
11 days ago • 1 min read
That's what most quotes and proposals look like. A list of items the prospect can choose from and decide what they buy. It doesn't matter if it's actually important, it's what they "feel" it'll be important for them... in their self-diagnose. A sense of alignment and direction BEFORE the execution? Nah. We need it to happen today. Let's skip that. This looks too expensive from that proposal. Let's take it off. This is too many things —and it's not everything that I asked for. Let's pressure...
12 days ago • 1 min read