Pricing different than the convention (cost-plus pricing, hourly, input-based, market-based, etc.) is risky. It pushes you to think in different terms. Not only on what you do, but on what your customers actually get. It's harder, more complex and more fluid. It changes on the context, not on the work done or product itself. It changes on the customer. It pushes you to say no to most prospects. It pushes you to detach what you charge from what it costs you. This is all risky, as it means...
1 day ago • 1 min read
If you've considered pricing in options (3 being the magic number), the first thing that might've come up is naming them Gold, Silver and Bronze. The thing with this convention is that it pretty much says "winner, not-winner, loser", "you-have-money, you're-getting-there, poor". It carries judgement. It implies that the least expensive (or lower tier) is of low- to no-value. You don't want to buy things of low value. None of your customers do either. Here's the thing. All of your offers bring...
2 days ago • 1 min read
There's this thing in Europe that you have the right to disconnect. To totally disconnect from your job after hours, meaning you cannot and will not be bothered by your boss/employer/colleagues after your day is off and expected to even read whatever they tried to tell you. As it's against the law. Well, I tried this thing for the last 2 weeks. With a twist. I disconnected from everything. Emails? 260+ It's ok. Messages? A bunch. It's ok. Writing and publishing? Zero. And that's ok. Putting...
3 days ago • 1 min read
Till December to think of new prices? Till the end of the year for new year resolutions? Till December to new ways to approach the market? Why wait? Entertain this idea: Think of all and more of the things you do at the end of the year and move them up to October. Or that you'll review them 2 years from now. Your decision-making changes, because your perspective does. Shift your perspective, gran the timing. The won't ever be the perfect, right time where all conditions are certain.
15 days ago • 1 min read
Locking up your prices for 5 years (or more than one year). It's not about what your customer will think about how much money you're making. They actually don't care. What they do care about is having certainty. And when you can guarantee certainty in your prices, you have a lever point compared to your competitors.
18 days ago • 1 min read
This might be the time of the year where you start rethinking your prices for 2026. And the story will repeat in (the end of) 2026. And 2027. And 2028. I could be totally wrong: Will your prices change because of inflation? Or because you need to charge 5% more? Maybe 10% more? To keep up with the market? Do you want to rethink your prices? Stop thinking in year by year. Entertain this thought. You can discard it when it makes no sense. What if you would be able to charge a price that would...
18 days ago • 1 min read
A few days ago you received a message about your unique ability. Well, Dan Sullivan is giving away this workbook on unique ability. This was totally unexpected, but it seems worth sharing with you. Seems like Santa somehow was getting this ready for you if you wanted it. :)
19 days ago • 1 min read
To avoid the discomfort of choosing who you really want to work with, you give generalities. They (mainly) are described as Having money to spend. In need of what you have. [Type of] business Wanting to grow Which is kinda the definition of anyone and everyone. If I asked you "Give me the name of ONE person you'd love to work with. I'll introduce you to them", who would that person be? It's quite likely it'll be more than having money to spend, in need of what you have (if at all), with a...
20 days ago • 1 min read
"But it only took me 2 minutes!Why would I charge 5 000 for something that's SO simple?" Yeah. Simple TO YOU. It's highly unlikely everyone else (or the vast majority) can see what you see. To get to see what you see in under 2 mins might take them forever —or even if they get to see anything at all. Time has nothing to do with it. And if it had, it would be on your favor. The faster, the better. What's natural to you is not natural for everyone else. That's your unique ability. PS.- This is...
21 days ago • 1 min read