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Whatever your prospects come with as a budget, it's your mission to guide them and find out whether that budget is actually the one they need for the outcome they're after. You're the expert, help them out. Talking with the value-creators gets to be a different discussion from the budget keepers. And these value-creators focus on the outcome. And for that, they can make the right adjustments to have the "right" budget.
And if it is so, is that bad? Expensive (and cheap) needs context. In some contexts 200K might be expensive. In some others, it might be a bargain. Just as 2 euros could be expensive, or (feel like) free. It tends to give the impression of "expensive" when it's easily comparable (and not that different) to other things in that market, and it's focused mainly on the price. To change that, make your thing different, and focus on what's the outcome your customer gets. Selling expensive things...
If you're considering going into 2026 with an increase of prices, here are a couple of things you might want to consider: Forget inflation It has nothing to do with what you do or how this affects your business. First, it's not your customer's responsibility to make you profitable (if at all). Second, is the value of what you do 3% less with the fiscal change of the year? :) Third, everybody does it. Why not ignore it at all and zag, when everybody zigs? Make it a jump, not a step up Just...
The Dan Sullivan Question: "It's 3 years from now, and we're sitting together again. What has happened for you to be happy?" "The first thing that we buy is a relationship." PS.- It's 3 years from back then, when I started writing daily. :)
Decisions and actions send signals to the market. If you don’t state and claim them clearly, your competitors and customers will do it for you.
Some replies to yesterday's message went from taking the hit (because you're not feeling it), to ignore it, to keep doing your great work, to respond with another attacking move. They all work. What if their move is a copycat of your work? And that they claim it's theirs? What happens when you set the standard, they follow your standard and now it looks like there's no different one in the market?
What do you do when your competitors make an attacking move? Do you... Hold tight and take the hit? Respond with another hit of the same move? (And eye for an eye) Come up with a move they did not expect?
Making decisions look into the future. All of the data you might have is past data. The more information and data points you have won't make your decision more certain. They all involve risk. Make small, calculated risk-decisions. That way you won't need to make a BIG one too radical too fast. Save your energy for those ones.
Your main job is to make decisions. And this is like a vacuum, if you don't make it, someone else is making it for you. Deciding to wait is a decision too.
"I have been in the writing game for over 20 years. I am not just a writer. I am a marketing strategist and conversion rate specialist. I know what it takes to get real results. I have countless money-in-the-bank case studies to prove it. You are paying for results, not just words on a page. " 👆 Seen on social media Paying for results... Yet nothing is about the customer, or the results they get as a customer. It's all about me-me-me. Who you are. What you do. What you think you do (great)....