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Price is advantage
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Somewhere, I read that price (or even pricing) is strategy. It's not. It CAN give you a better position or approach in a strategy, yet it's A factor for strategy (in your business). Price is advantage. It's what makes your public claim of expertise make sense —or not. It's what makes your promise give a sense of your deliverability. It's what makes your offering be good, good enough or too good to be true. It's what can be your advantage. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
I received this email as a "follow up". Here's the whole of it (translated, the original is in German) which is a 100% sure way of how to get marked as spam. Hello Rod, I hope you are doing well. With this message, I would like to kindly remind you of my recently sent email regarding our group of companies. We are very interested to know whether there is any general interest in further exchange or a potential collaboration. Please understand that, in the absence of a response, our system may...
What's the gap you're helping your customers close? Because when you know what's that gap, you can put a number on it. And give them the warranty that you'll help them close it. By little. By much. Or completely. That gap between were they wanna be and where they are. And closing it.
When —not IF— you have a shit customer, employee, colleague, vendor, you know you have to let them go. As hard as it would hit your revenue or your profit. You have to let them go. If you're radical and make that happen overnight, it'll hit. Hard. If you're less radical and make it over a period, it'll still hit. Hard. They will kill your business chunk by chunk. Your morale. Your self-esteem. Your culture. Your value. You can do that. Or see your business fade away without noticing. Till it...