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Killing your products
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Might be the thing that livens up your business. To kill offerings is a good thing. You have to do that. Better that YOU do it, than someone doing it for you. It's good when you choose it, it's bad when it's chosen for you (by the competition). A few ways to kill:
What can you think of? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
If your buying ticket is in the thousands, a 50 euro difference won’t make any difference. You might be tempted to use a charm price (finishing in uneven figures [.99; .90; --50]), and it might be devaluing your offering. You haven't seen a McLaren sold for 355 950, have you? Give it a shot and go with round numbers. You might be surprised of what comes off next. And if it doesn't work, you can always go back to the charm.
The fastest (and more efficient) way to get someone to do something is when THEY come up with the idea. In THEIR words. It's not your job to convince. Or to police them around. It's to guide them make the best-informed decision. And that only comes from their mouths. Not yours. It's their idea. It's you guiding.
Usually, how we understand 'thinking' is as a scaffolding process, where one thing builds upon the previous one, taking you to a scenario. I don't usually function like that (been told I think backwards). Thinking backwards is jumping onto as many scenarios could happen, to then take the most likely ones to happen and start working backwards on how to get there, what could the obstacles be for each one, and ways to approach each one. This drives people crazy. If you give it a shot it can...