Price doesn't have to make sense for you AND your customers. It has to make sense to them.
1 day ago • 1 min read
More words, more convincing, more self-investment in the sale, more excitement, more proof, more references, more... noise. Just because you use more words and make things more complex, what really happens in the head of your customer is that they get overloaded with information. When they're at this stage, all they have is "too much to figure it out", and it automatically translates into "more risk". When things feel risky —unless you're an adrenaline junkie—you'll default to the way things...
2 days ago • 1 min read
Business playbook Brand playbook Marketing playbook Sales playbook Product playbook They're best practices slightly tweaked. Something new (to you), but not different. Most of them, shallow. Following a script. Inflexible at the core. Almost like memorizing. For you to stand out, playbooks could be a start. Not the middle, and not the end.
3 days ago • 1 min read
LLMs are awesome language prediction models that tend, as with anything that's scaled-up, to the average. They're great at helping you see patterns —when you have learned what patterns look like. They're also great at making your thinking and voice sound average. To strip you out of your originality. At creating strippers of thinking. The more you leave your thinking to LLMs, the more you're stripped-out of your voice. Don't be one. Your customers care, hire you, and love you for YOUR thinking.
5 days ago • 1 min read
"The order of the factors does not change the product"... until it does. When entering a market, do you look for the right product for the market? Or do you look for the right market for your product? When defining which one is the starting point. The right product for a marketYou unveil a need and find a way to satisfy it. The right market for a productYou develop a product and now have to find which need it satisfies. Both are valid ways. The journeys will be different. The focus, the...
6 days ago • 1 min read
Pricing is how a business sets a price for an offer. It can be based on costs, marked up on a market assumption, based on the capital invested, on the market standard price, on how much it's worth to the customer compared to their gains. There's no right or wrong way to establish prices. However, there are ones that are less controllable (on external factors), and ones that leverage the profitability of your margins (I tend to go for this last one).
7 days ago • 1 min read
A price is a signal to the market. It's the representation of your promise. If it's high, it means it's a premium / expensive / worth the money. If it's low, it might work... or not; and that's ok. A price is fixed and known BEFORE making the buying decision. It informs the decision. Do you give prices?
8 days ago • 1 min read
The more you run will not necessarily get you farther. The more effort you put, the more complex you make things (either for yourself or for your customers), the more it costs you to build something, the more time to learn something. Your customers don't care. It might be a nice-to-know, but they don't care. You could very well be in a hamster wheel. What is it that you might need to do less of?
9 days ago • 1 min read
"The best marketing is a product people want to talk about." Nope. The best marketing is helping your customers. Helping them in such a way that they will LOVE to pay you what you ask for and they'll say "Thank you" at the end of it.
10 days ago • 1 min read