Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
An accurate definition of sAIes
|
David C. Baker had a post today about AI. But it hit deeper. To me, it's one of the most accurate definitions of what generic, inexpert, and pushy salespeople are: AI is amazing at deeper research. Two examples of that for me, today. It's great at summary analysis, a brainstorming partner, data shaping and synthesis. And especially coding.
Where it sucks (so far) is faux personalization at scale. It's like a real smart college friend who isn't self-aware and has no social skills and who knows everything but can't read the room. It's like the guy who can't shut up and listen, and drags every conversation out too long and has no emotional variability--just a flatline encyclopedia. Reading it and you want to stab your own eyes out and make it stop. On and on just because it can.
AI content is so incredibly easy to spot, and then I waste my time looking for any evidence of humanity in the endless text.
I'd like it to be more succinct and POV-laden, but then it just makes shit up and act's like another of your college friends who doesn't even know how to spell n-u-a-n-c-e.
It's like the guy who can't shut up and listen, and drags every conversation out too long and has no emotional variability--just a flatline encyclopedia. Reading it and you want to stab your own eyes out and make it stop. On and on just because it can. Please don't be that guy. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Many people in sales think that's charm what gets them to keep accounts and/or close deals. It's not. In the vast majority of cases what gets (mis)labeled with charm is: over promising, underpricing or conceding to any price pressure or to give away discounts as a default And that's not charm. It's a lack or underdeveloped skills in sales —but most importantly, in knowing how to articulate the value they help create. What are the ways you train and develop your skills? Because "charm" will...
Is it bad to keep the same price for 10 years? Or is it good to keep the same price for 10 years? Same. No incremental raises, no inflation, no higher-costs compensation, nothing additional.
Knowing how to do their thing is what differentiates experts from non-experts. Now, it's not only knowing how to. Having this in the back of your head makes it visible, BUT only when it's in action and you're not in action 24/7. There's a way, though: with your how-to structured and articulated. How do your customers have access to your knowing how to when they look for someone like you?