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Design in business
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Business = Design How a business operates, how it chooses, how it makes money, who it serves. How the business sees the world. Intentionally or not, it follows a design.
It's not about the logo. Or the branding. Or the marketing. Design is about how you decide and keep your eye on the big picture. How you see the forest. AND the trees. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The best way to demonstrate your expertise is not always by answers. What separates experts from newbies is making questions. The right kind of questions. Questions where you guide your prospect to dive deeper into what's their situation. Questions where you listen to understand, before coming with a solution. Questions where you show that you've done your thing before. Questions that make it a conversation.
That's the stench of desperation. When sellers try to demonstrate by saying they're the best option to their customers situations. With the eagerness. The anxiety. The overexcitement. Because they bring solutions (all their competitors claim they bring problems, right?) The more you chase them, the more they'll retreat. Learn to retreat, and they'll follow.
Pop quiz: Price is the amount of money that... A.- the customers pay to receive what the company's offering B.- the company charges for what they offer.