Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
You won't convince them
|
Look, to someone who you seem to be expensive, you'll still be expensive. No matter what you say or how you try to justify your prices. No matter what you do to try to convince them, you will NOT. And that's ok. Because convincing is the act of changing their minds on what they belief. To convince.- v. to cause someone to believe something or to do something. That is taking the agency away from them. It's a zero-sum game. A battle. It's you proving them wrong. That you are at a higher level, and they know little. That you know better. You don't need to convince people. You need to define and find the people who believe what you believe. Who finds important the thing that you can help them with. People understands the way that you care. There's no convincing. And when there's nothing to convince them for, you can focus on how to make the thing that they want a reality. They. Convince. Themselves. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Hamsters hoard. They need it for survival. That's because they're so fragile and defenseless to predators. But that's nature. Now, you can't have hoarders in your business. That is, unless you're fragile and defenseless to your competitors and the market. And if you are, are you really able to charge a premium or stand out in your market? If you have information, share it. If you have something that none of your competitors would dare to share, do it. All framed from your perspective. To...
Price is the representation of your promise. If you have a high price, the implied promise is that it's of high value. It's the right message. If you have a low price, you're also sending the right message: of low value. The understanding of it is like a force of nature: it just happens. And fast. The question is: do you intend to send the message of low value or of high value? Either is ok. There's a market for everyone. Are you making the right message?
More often than not, there is a big focus on revenue as the thing to measure (success, growth, improvement). All of this nonsense of "Orders. Orders. Orders." The thing is, to someone new into a business or sales, this misbelief is misleading. Instead of seeing revenue as a proof of concept and an enabler of cash flow, they see it as the end. And then fail. On top of that "Orders, orders, orders." hides something unintendedly: you get to be an order-taker. Taking orders. Following orders....