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You won't convince them
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Look, to someone who you seem to be expensive, you'll still be expensive. No matter what you say or how you try to justify your prices. No matter what you do to try to convince them, you will NOT. And that's ok. Because convincing is the act of changing their minds on what they belief. To convince.- v. to cause someone to believe something or to do something. That is taking the agency away from them. It's a zero-sum game. A battle. It's you proving them wrong. That you are at a higher level, and they know little. That you know better. You don't need to convince people. You need to define and find the people who believe what you believe. Who finds important the thing that you can help them with. People understands the way that you care. There's no convincing. And when there's nothing to convince them for, you can focus on how to make the thing that they want a reality. They. Convince. Themselves. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
"If you have to have a prayer session before raising the price by 10%, then you've got a terrible business" — W. Buffet Which begs the question: will you be able to double your prices without a prayer session?
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