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Hamsters
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Hamsters hoard. They need it for survival. That's because they're so fragile and defenseless to predators. But that's nature. Now, you can't have hoarders in your business. That is, unless you're fragile and defenseless to your competitors and the market. And if you are, are you really able to charge a premium or stand out in your market? If you have information, share it. If you have something that none of your competitors would dare to share, do it. All framed from your perspective. To help. Unless you're fragile and defenseless. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The more you run will not necessarily get you farther. The more effort you put, the more complex you make things (either for yourself or for your customers), the more it costs you to build something, the more time to learn something. Your customers don't care. It might be a nice-to-know, but they don't care. You could very well be in a hamster wheel. What is it that you might need to do less of?
"The best marketing is a product people want to talk about." Nope. The best marketing is helping your customers. Helping them in such a way that they will LOVE to pay you what you ask for and they'll say "Thank you" at the end of it.
That something seems like a big potential win can be mistaken with an opportunity. Without assessing properly the trade-offs, the implications of pursuing it, the motivations behind, all you'll get is a fun way to get off your actual goals. Then what seemed like an opportunity was, indeed, a distraction*. * Opportunity v Distraction - The Business of Authority