Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Hamsters
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Hamsters hoard. They need it for survival. That's because they're so fragile and defenseless to predators. But that's nature. Now, you can't have hoarders in your business. That is, unless you're fragile and defenseless to your competitors and the market. And if you are, are you really able to charge a premium or stand out in your market? If you have information, share it. If you have something that none of your competitors would dare to share, do it. All framed from your perspective. To help. Unless you're fragile and defenseless. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
"If you have to have a prayer session before raising the price by 10%, then you've got a terrible business" — W. Buffet Which begs the question: will you be able to double your prices without a prayer session?
David C. Baker had a post today about AI. But it hit deeper. To me, it's one of the most accurate definitions of what generic, inexpert, and pushy salespeople are: AI is amazing at deeper research. Two examples of that for me, today. It's great at summary analysis, a brainstorming partner, data shaping and synthesis. And especially coding. Where it sucks (so far) is faux personalization at scale. It's like a real smart college friend who isn't self-aware and has no social skills and who knows...
Jonathan Stark wrote this daily email on OpenClaw and how it much makes things easier for him. "As it turns out, it’s pretty hard to explain exactly why OC is way easier.I’ve given it some thought, and I think it’s because what OC does really well is to remove hundreds of “microsteps” from every process." Things that you do and know how to do, and get stuck in trying to explain why it's so simple and easy for you. It's the invisibility of its parts. They're engrained into your brain as...