Will & Joe


What if they both had fixed prices... and you could have the answer now (Joe) or in a few weeks (Will)?

[Notice that "few weeks" is more than a month.]

It's a game-changer for your business —think of it as THE thing that will put you in the stratosphere of your field.

Which one would be YOUR choice?

Rod Aparicio

Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.

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What do you do when your competitors make an attacking move? Do you... Hold tight and take the hit? Respond with another hit of the same move? (And eye for an eye) Come up with a move they did not expect?

Making decisions look into the future. All of the data you might have is past data. The more information and data points you have won't make your decision more certain. They all involve risk. Make small, calculated risk-decisions. That way you won't need to make a BIG one too radical too fast. Save your energy for those ones.

Your main job is to make decisions. And this is like a vacuum, if you don't make it, someone else is making it for you. Deciding to wait is a decision too.