Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Will & Joe
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What if they both had fixed prices... and you could have the answer now (Joe) or in a few weeks (Will)? [Notice that "few weeks" is more than a month.] It's a game-changer for your business —think of it as THE thing that will put you in the stratosphere of your field. Which one would be YOUR choice? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
You made your promise to your customer (aka value proposition). Delivering it is as important as making it. Which one do you think is best? Under-deliver Deliver Over-deliver
"Every customer is important." It's not. If you had only 4 hours to have face-to-face conversations that define the future of your business, who would be these customers you'd have those 1:1? Physically, you can't do it with all of them. Who would you choose? In your gut, you already know. Just as you know the ones who are not. Focus. It's all about choosing. Choose wisely.
After a 2-month break, we're back. This time off was important to re-evaluate some thinking, pressure test some more, and focus more. Anyways, now that we're back, let's get down to business. :) As such, you might focus on certain things, and maybe leave others. That's ok. You can take a pause (short or long). Regroup. Rethink. And then you can retake things. At your own pace. Just remember to get back to it.