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Will & Joe
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What if they both had fixed prices... and you could have the answer now (Joe) or in a few weeks (Will)? [Notice that "few weeks" is more than a month.] It's a game-changer for your business —think of it as THE thing that will put you in the stratosphere of your field. Which one would be YOUR choice? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Decisions and actions send signals to the market. If you don’t state and claim them clearly, your competitors and customers will do it for you.
Some replies to yesterday's message went from taking the hit (because you're not feeling it), to ignore it, to keep doing your great work, to respond with another attacking move. They all work. What if their move is a copycat of your work? And that they claim it's theirs? What happens when you set the standard, they follow your standard and now it looks like there's no different one in the market?
What do you do when your competitors make an attacking move? Do you... Hold tight and take the hit? Respond with another hit of the same move? (And eye for an eye) Come up with a move they did not expect?