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Why so expensive?
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"Why so expensive?" When you get that question from a prospect, a few things could have happened. Here are 2:
What do you think are other reasons for them to ask this? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Just seen today at a trade show: "Intelligent Solutions" Does this mean the competitors are either dumb and/or problematic?
From yesterday's message, lots of readers replied with "I'd choose to sell less units for more $". That's awesome. :) However, you'd be surprised with how many business owners go with "More (units) for less (price)". They're not wrong. It makes sense from an intuitive POV —and from what we have always been taught (from uni to bros): "It's all about growth. It's all about reach." The missing detail: to get that kind of reach, you need bigger pockets. And more time. So, if you're not one of the...
If you want to improve your sales, would you go for selling more units*, selling more units for a lower price each, or selling the same units for more? selling less units for more? *Unit: any offering you quantify. ie. A consultancy, a workshop, a product, a service, a productized service…