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If you want to improve your sales, would you go for
*Unit: any offering you quantify. ie. A consultancy, a workshop, a product, a service, a productized service… |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
From yesterday's message, lots of readers replied with "I'd choose to sell less units for more $". That's awesome. :) However, you'd be surprised with how many business owners go with "More (units) for less (price)". They're not wrong. It makes sense from an intuitive POV —and from what we have always been taught (from uni to bros): "It's all about growth. It's all about reach." The missing detail: to get that kind of reach, you need bigger pockets. And more time. So, if you're not one of the...
While we use interchangeably measurement and metric, there is a different between both of them. A measurement is the reading of something—the figure. A metric, is that same measurement, applied by judgement / criteria. USD 100K is a measurement. It just counts the money: 100 000. A metric would be if it's above, on, or below an arbitrary point. If your costs are 200K, this metric of 100K would be bad. If your costs are 10K, then it would be good. :)
The more options they have to choose from, the better decision they'll make. Not really... The more there is, the more analysis to do. The more trade-offs to evaluate. The more ways of finding the one that fits better at all of the features. And here comes your friend, Analysis Paralysis. Went to buy a stuffed animal with my 5-yo. The quantity of them to choose from? Overwhelming. Big. Small. Medium. Light. Heavy. Birds. Mammals. Reptiles. Monsters. Fantasy. Puppets. Dolls. Asking "Which one...