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What’s a price?
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A price is a signal to the market. It's the representation of your promise. If it's high, it means it's a premium / expensive / worth the money. If it's low, it might work... or not; and that's ok. A price is fixed and known BEFORE making the buying decision. It informs the decision. Do you give prices? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The more you run will not necessarily get you farther. The more effort you put, the more complex you make things (either for yourself or for your customers), the more it costs you to build something, the more time to learn something. Your customers don't care. It might be a nice-to-know, but they don't care. You could very well be in a hamster wheel. What is it that you might need to do less of?
"The best marketing is a product people want to talk about." Nope. The best marketing is helping your customers. Helping them in such a way that they will LOVE to pay you what you ask for and they'll say "Thank you" at the end of it.
That something seems like a big potential win can be mistaken with an opportunity. Without assessing properly the trade-offs, the implications of pursuing it, the motivations behind, all you'll get is a fun way to get off your actual goals. Then what seemed like an opportunity was, indeed, a distraction*. * Opportunity v Distraction - The Business of Authority