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The best marketing
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"The best marketing is a product people want to talk about." Nope. The best marketing is helping your customers. Helping them in such a way that they will LOVE to pay you what you ask for and they'll say "Thank you" at the end of it. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
That something seems like a big potential win can be mistaken with an opportunity. Without assessing properly the trade-offs, the implications of pursuing it, the motivations behind, all you'll get is a fun way to get off your actual goals. Then what seemed like an opportunity was, indeed, a distraction*. * Opportunity v Distraction - The Business of Authority
In your field, what's the thing that makes you different? If you could say only ONE thing to make your case, what would it be? When you are different, yet all of the arguments are similar to the ones of your competition, your odds of getting the deal are not as high —you're not the obvious choice. I'm quite sure you have something that makes you and your business stand out. However, it won't be how passionate you are, how much effort you put into it, how much time it took you to learn your...
The first trap: good, better, best. You've seen them pretty much everywhere: SaaS, productized services, services, products, subscriptions... While it would make sense to offer tiers named "Good, Better, Best" there's a thing that gets overlooked: judgement. It judges the buyer's decision: You can only afford "Good", not the premium. You can only do "Bronze", not the Platinum You can't afford more expensive things... It makes them feel pressure, that what they decide is of less value than the...