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Different, but not THAT different
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In your field, what's the thing that makes you different? If you could say only ONE thing to make your case, what would it be? When you are different, yet all of the arguments are similar to the ones of your competition, your odds of getting the deal are not as high —you're not the obvious choice. I'm quite sure you have something that makes you and your business stand out. However, it won't be how passionate you are, how much effort you put into it, how much time it took you to learn your craft, where you're from, how much things cost you. What's that thing? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The first trap: good, better, best. You've seen them pretty much everywhere: SaaS, productized services, services, products, subscriptions... While it would make sense to offer tiers named "Good, Better, Best" there's a thing that gets overlooked: judgement. It judges the buyer's decision: You can only afford "Good", not the premium. You can only do "Bronze", not the Platinum You can't afford more expensive things... It makes them feel pressure, that what they decide is of less value than the...
Everything now is an agent. And here's people trying to create a digital twin that "acts" and "thinks" like them. Here's the thing, it goes against what agency means: the capacity to choose and act independently. To create and be creative. You've always had agency.
There's the assumption that Help is something to be done asking for nothing in exchange. If that were true —bear with me on this one— any of the following would be help? A doctor's diagnostic and treatment A nurse / caretaker A school teacher A university professor A researcher You Having the best interest of the people/organization you are trying to transform at the core of what you do is Help. It has not to be free —it can, if you choose to. And if that help has a big money quantity...