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What do you do after 2 years of...
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What do you do after 2 years of... writing daily emails? You keep writing. You revise what you thought and wrote. You do an inventory of the common subjects. You think clearer. And deciding where to focus is like a revelation. What's the YOU from 2 years ago that would benefit from the YOU from now? What would you tell them? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Going into a sales conversation to close a deal that might feel significant to you in terms of revenue doesn't mean it'll be the same for your customer. You need 2 main things: Be willing (and ready) to hear No. And follow up with more questions to understand, not to convince. Be willing to walk away. If it's not a fit, it's not a fit. And that's ok. It's just a number. Say your offer is 50 000 euros / dollars —and keep the straight face. The more you practice saying it out loud, the more...
So, tiktok is gone. At least (for now in the US) banned. Here's what you hear: "It's a big hit on brands and creators." "It was a main revenue source." "It was a strong comms platform to connect with new customers." Now, the obvious (?) thing is to find other platforms where to leverage the same. Or is it? Because this is actually one more reason not to leverage these platforms as the key point for your comms. Same thing happened with Twitter few years back. And Clubhouse. And Facebook. And...
Somebody else's perspective. A position in somebody else's mind. A category. Stop trying to influence. Serve.