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What do you do after 2 years of...
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What do you do after 2 years of... writing daily emails? You keep writing. You revise what you thought and wrote. You do an inventory of the common subjects. You think clearer. And deciding where to focus is like a revelation. What's the YOU from 2 years ago that would benefit from the YOU from now? What would you tell them? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
LLMs are awesome language prediction models that tend, as with anything that's scaled-up, to the average. They're great at helping you see patterns —when you have learned what patterns look like. They're also great at making your thinking and voice sound average. To strip you out of your originality. At creating strippers of thinking. The more you leave your thinking to LLMs, the more you're stripped-out of your voice. Don't be one. Your customers care, hire you, and love you for YOUR thinking.
"The order of the factors does not change the product"... until it does. When entering a market, do you look for the right product for the market? Or do you look for the right market for your product? When defining which one is the starting point. The right product for a marketYou unveil a need and find a way to satisfy it. The right market for a productYou develop a product and now have to find which need it satisfies. Both are valid ways. The journeys will be different. The focus, the...
Pricing is how a business sets a price for an offer. It can be based on costs, marked up on a market assumption, based on the capital invested, on the market standard price, on how much it's worth to the customer compared to their gains. There's no right or wrong way to establish prices. However, there are ones that are less controllable (on external factors), and ones that leverage the profitability of your margins (I tend to go for this last one).