Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
This is not a fight
|
Time and You. It's not a fight. It cant' be won. Sure, you want to do more stuff. But is it, though? What if you could do LESS, in less time? Time is nothing but a constraint. If it were a resource, you could use it at will, you could store it, you could buy and sell it. So, what to do instead? First, make your peace with it. It is what it is. And it's ok. Second, grab a piece of paper and jot down EVERYTHING that comes to your mind you would/could/need to do this year. Don't filter it. Just brain dump it. Third, pick all of them and group them by themes. Now, choose the most relevant. That's your one thing. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Hamsters hoard. They need it for survival. That's because they're so fragile and defenseless to predators. But that's nature. Now, you can't have hoarders in your business. That is, unless you're fragile and defenseless to your competitors and the market. And if you are, are you really able to charge a premium or stand out in your market? If you have information, share it. If you have something that none of your competitors would dare to share, do it. All framed from your perspective. To...
Price is the representation of your promise. If you have a high price, the implied promise is that it's of high value. It's the right message. If you have a low price, you're also sending the right message: of low value. The understanding of it is like a force of nature: it just happens. And fast. The question is: do you intend to send the message of low value or of high value? Either is ok. There's a market for everyone. Are you making the right message?
More often than not, there is a big focus on revenue as the thing to measure (success, growth, improvement). All of this nonsense of "Orders. Orders. Orders." The thing is, to someone new into a business or sales, this misbelief is misleading. Instead of seeing revenue as a proof of concept and an enabler of cash flow, they see it as the end. And then fail. On top of that "Orders, orders, orders." hides something unintendedly: you get to be an order-taker. Taking orders. Following orders....