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This is not a fight
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Time and You. It's not a fight. It cant' be won. Sure, you want to do more stuff. But is it, though? What if you could do LESS, in less time? Time is nothing but a constraint. If it were a resource, you could use it at will, you could store it, you could buy and sell it. So, what to do instead? First, make your peace with it. It is what it is. And it's ok. Second, grab a piece of paper and jot down EVERYTHING that comes to your mind you would/could/need to do this year. Don't filter it. Just brain dump it. Third, pick all of them and group them by themes. Now, choose the most relevant. That's your one thing. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Don't get invested into what you want to get. The moment you do that, you're too invested in the sale and giving your power away. You'll take the zero as a lose. You'll take the zero as non-appreciation. You'll confuse the zero with your self-worth. Start the other way around What could you give away for zero and help? Examples of Giving away for zero: deep knowledge in a general setting your insights and POV on a subject a recommendation to somebody else a recommendation to a competitor...
When you find a budget protector (one who sees costs as the core, efficiencies in the systems, how to spend less in order to gain more), no matter what you do, you won't make a case of how you're creating value for them and their organization —and pay accordingly. It'll be a battle for how to pay the least possible. Their driver is reducing costs. Everything that involves getting money out of the pocket is a expenditure. When you find them, look for the one in charge of value creation to be...
Business model. New business model. Revenue model. 3 different things that might overlap, and are not the same. Business model: how your business operates and the results it makes. New business model: how you get new deals. Revenue model: how you make money and where to find it. Missing the point and clarity on how they all work (together and intertwined) guarantees that your business will be out. It's not rocket science.