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This is not a fight
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Time and You. It's not a fight. It cant' be won. Sure, you want to do more stuff. But is it, though? What if you could do LESS, in less time? Time is nothing but a constraint. If it were a resource, you could use it at will, you could store it, you could buy and sell it. So, what to do instead? First, make your peace with it. It is what it is. And it's ok. Second, grab a piece of paper and jot down EVERYTHING that comes to your mind you would/could/need to do this year. Don't filter it. Just brain dump it. Third, pick all of them and group them by themes. Now, choose the most relevant. That's your one thing. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
“We all have 10,000 bad drawings in us. The sooner we get them out the better.” Attributed to Walt Stanchfield Same is with your ideas. Quality over quantity, yes. Although, to get to that quality you first need quantity. Repetition. Brain dump. You need to get your ideas off your head, so that you can think of the new ones in queue.
You're in a conversation with your client and they seem closed to anything you propose? Ask them this: "Do I have your permission to put you in an uncomfortable spot?" You're asking for a No. Because with that, it's one more red flag on. If they say Yes, then you can ask them directly whatever you're thinking. And now you can go with your craziest idea, thinking big for your client.
The time you're able to say 500 000 (dollars, euros, etc.) as naturally as when you say 600 is the time you're in control of the conversation. Until then, your counterparty will have the upper hand.