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The power of options. And why to give 3.
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Pre-S. Influenza got me good this past week. Not fun having high fever sustained through days and nights. So, PSA, get vaxxed if you can. :) ------------ Giving your customers 3 options actually helps them. It gives your customers agency. That they are in charge —which they are— of what's next. It gives them a better view of your expertise and how you're thinking for them and with them. It makes the comparison easier between you and your competitors: it goes from "Why should i choose you?" to "Which one i choose from you?" 3, because it's the magic number. (: It gives them enough amplitude in the decision, without overwhelming them. It decreases the risk of the extremes. It helps you anchor high against yourself. It sets the tone to ditch discounting —"want a lower price? Take any of the 2 lower options. :)" Avoids analysis paralysis in your customers' brains. Pushes you to think in bigger ways than what the budget is. Try 3 options. It'll be ALWAYS better than your take-it-or-leave-it one-option. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
"But it only took me 2 minutes!Why would I charge 5 000 for something that's SO simple?" Yeah. Simple TO YOU. It's highly unlikely everyone else (or the vast majority) can see what you see. To get to see what you see in under 2 mins might take them forever —or even if they get to see anything at all. Time has nothing to do with it. And if it had, it would be on your favor. The faster, the better. What's natural to you is not natural for everyone else. That's your unique ability. PS.- This is...
Trying to sound polite takes so much effort for you. In that effort of not sounding aggressive/offensive/needy/greedy you end up using fluffy language. Might Shall Maybe Should Could Hope ... All of it when you know the answer is No. You'll have to pay. The price is X. Yes, my service is expensive. A way to stop overthinking is being comfortable with the hard conversations. It's not (and won't be) easy. It's way harder if you're not used to this. Way way waaaaay harder if you're introverted....
There are a few ways to get 10K ideas off of your own head. Writing sporadically. Writing daily. Publishing daily. Journaling. Prototyping. Running an idea inventory. They all need one thing, though: consistency. It's hard as hell. I can tell: on my Clifton Strength Assessment, consistency is my VERY last one. Yet it's the only way to look for ideas, and find clarity in the way. Clarity in your thinking. Clarity in your approach. Get those 10K bad ideas off your head. :)