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The order of the factors...
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"The order of the factors does not change the product"... until it does. When entering a market, do you look for the right product for the market? Or do you look for the right market for your product? When defining which one is the starting point. The right product for a market The right market for a product Both are valid ways. The journeys will be different. The focus, the strategy, the pricing, the lead generation, etc. There's no cookie cut plan or approach to any of them, though knowing which is the starting point will make your decisions simpler to take, follow and keep. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Pricing is how a business sets a price for an offer. It can be based on costs, marked up on a market assumption, based on the capital invested, on the market standard price, on how much it's worth to the customer compared to their gains. There's no right or wrong way to establish prices. However, there are ones that are less controllable (on external factors), and ones that leverage the profitability of your margins (I tend to go for this last one).
A price is a signal to the market. It's the representation of your promise. If it's high, it means it's a premium / expensive / worth the money. If it's low, it might work... or not; and that's ok. A price is fixed and known BEFORE making the buying decision. It informs the decision. Do you give prices?
The more you run will not necessarily get you farther. The more effort you put, the more complex you make things (either for yourself or for your customers), the more it costs you to build something, the more time to learn something. Your customers don't care. It might be a nice-to-know, but they don't care. You could very well be in a hamster wheel. What is it that you might need to do less of?