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The more effort you put on...
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"The more effort you put in, the more you'll be able to charge. The more value you will create." That's a generalization that doesn't really apply. Just think of this: if that were to be true, then why...
All of this goes against that very principle of "more effort". Same goes with pricing. It has nothing to do with how much effort it costs you to get to a fix. Or how much time it took you to develop new tech. Or how many hours and minutes it took you to bring something to market. If you had a magic wand and could have gotten to that desired solution to a problem you help with in 1 second, would it be more or less valuable? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Just seen today at a trade show: "Intelligent Solutions" Does this mean the competitors are either dumb and/or problematic?
From yesterday's message, lots of readers replied with "I'd choose to sell less units for more $". That's awesome. :) However, you'd be surprised with how many business owners go with "More (units) for less (price)". They're not wrong. It makes sense from an intuitive POV —and from what we have always been taught (from uni to bros): "It's all about growth. It's all about reach." The missing detail: to get that kind of reach, you need bigger pockets. And more time. So, if you're not one of the...
If you want to improve your sales, would you go for selling more units*, selling more units for a lower price each, or selling the same units for more? selling less units for more? *Unit: any offering you quantify. ie. A consultancy, a workshop, a product, a service, a productized service…