Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The fake intersection
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There's no intersection between personal and professional lives. It's just one life. Within it, you have sides that are personal and professional. They work and influence each other. Work life is part of what makes life. Personal life is what makes life. Look for the harmony of them. It's like a chord: a set of notes sounding at the same time. Sure, you could play note by note. Or something richer in chords. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
A few days ago you received a message about your unique ability. Well, Dan Sullivan is giving away this workbook on unique ability. This was totally unexpected, but it seems worth sharing with you. Seems like Santa somehow was getting this ready for you if you wanted it. :)
To avoid the discomfort of choosing who you really want to work with, you give generalities. They (mainly) are described as Having money to spend. In need of what you have. [Type of] business Wanting to grow Which is kinda the definition of anyone and everyone. If I asked you "Give me the name of ONE person you'd love to work with. I'll introduce you to them", who would that person be? It's quite likely it'll be more than having money to spend, in need of what you have (if at all), with a...
"But it only took me 2 minutes!Why would I charge 5 000 for something that's SO simple?" Yeah. Simple TO YOU. It's highly unlikely everyone else (or the vast majority) can see what you see. To get to see what you see in under 2 mins might take them forever —or even if they get to see anything at all. Time has nothing to do with it. And if it had, it would be on your favor. The faster, the better. What's natural to you is not natural for everyone else. That's your unique ability. PS.- This is...