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Seeing things
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“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things"
That was Steve Jobs in an interview. And that's right, it's "just" seeing things and connecting them. Creativity comes in a way that it sees something, it makes the connection and brings them successfully into another context / realm / discipline. (Marty Neumeier — Metaskills ) And Mihaly Csikszentmihalyi (I know, almost impossible to read/write/pronounce correctly), author of "Flow" and "Creativity" defines creativity as "the ability to see (opportunities)". You and your business —you see things. Opportunities. Another way of seeing not only the problem, but the approach, and the solution. Now the question to you is: What do you see? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Leads the dynamics in the relationship. If you're a partner of your clients, then the power weights are roughly equal. You have things at risk when they don't work. But if you don't, that's not a partnership. And that's ok. Power also means you can say no, walk away, or withhold from engaging in the deal.
"Knowing how much your competition charges will let you know where you can set your prices. So that you don't charge too little, or charge too much." Sure. This makes sense when you want to be a me-too player. To be easily exchangeable. Undifferentiated. Expendable. But if you have something truly special? Should you charge the same as everyone else? Here's a rule of thumb: Make your price AT LEAST 60% higher than your competition. 20, 30 or 40% is too similar. 50 would be fine... but since...
A brand is the gut feeling a person has about an organization, product or service. [video] Not about a person. Here's why Because from a functional perspective, an organization, product or service adapts to the market, even when that means they need to change the core of themselves.A rebrand. The way they adapt is by either adding, changing or eliminating features and characteristics. It can make them take radical pivots to their core, even to change or disappear completely while keeping its...