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Seeing things
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“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things"
That was Steve Jobs in an interview. And that's right, it's "just" seeing things and connecting them. Creativity comes in a way that it sees something, it makes the connection and brings them successfully into another context / realm / discipline. (Marty Neumeier — Metaskills ) And Mihaly Csikszentmihalyi (I know, almost impossible to read/write/pronounce correctly), author of "Flow" and "Creativity" defines creativity as "the ability to see (opportunities)". You and your business —you see things. Opportunities. Another way of seeing not only the problem, but the approach, and the solution. Now the question to you is: What do you see? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Stepping onto the sidelines is the thing that gives you perspective. It lets you see what's going on in the game, and how to play ON the game. It lets you see things the insiders don't. It lets you go with (to most) crazy ideas. It lets you game the game. What does it require? For you to stop. To make a complete pause and move out, so that you can see the bigger picture.
You got players. They are playing the game. The see the action from inside the court. They make decisions that need to happen at the very moment. They might have a deep understanding of the game and take it in their advantage. They score. You got the coach. They (maybe) played the game. Maybe not. they're on the sidelines. They don't see the goal right it front of them. They see it from the side. Along with the rest of the players. Along with their own goal. Along with how the game is going....
Helping. Helping the right ones who can use your help. Helping the right ones who can pay for your help. Helping. Now, not being aggressive doesn't mean not to be firm. You can help and say No. You can help and choose. You can help and charge "a lot". And helping is about guiding them in the right direction. Especially if it's not you.