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Seeing things
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“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things"
That was Steve Jobs in an interview. And that's right, it's "just" seeing things and connecting them. Creativity comes in a way that it sees something, it makes the connection and brings them successfully into another context / realm / discipline. (Marty Neumeier — Metaskills ) And Mihaly Csikszentmihalyi (I know, almost impossible to read/write/pronounce correctly), author of "Flow" and "Creativity" defines creativity as "the ability to see (opportunities)". You and your business —you see things. Opportunities. Another way of seeing not only the problem, but the approach, and the solution. Now the question to you is: What do you see? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The difference between Will change, Changing and Changed: Intent, messiness and calibrating, and done. This is how it sounds and what your customers hear when talking about your prices. My prices will change → I haven't made the final decision and there's room for you to intervene. My prices are changing → I'm in the process of change and am still trying to figure out which ones will be final. But you can intervene in the process. Is it too expensive...maybe...? My prices changed → The...
How to find value —so that you can sell for more You don't. You help your clients find that out, because THEN you'll be able to capture more of it with what you help. It's not about you, it's all about THEM.
When you're running a business —or you're in a position on learning how to— you have your own bubble. And you have to break off of it. Who are you talking with about your business that is NOT part of your business? Lacking an environment where you get to be pushed in your thinking, compare similar or opposite situations with others like you, will leave you in your echo chamber. Look for others who work in a similar situation to yours.