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Seeing things
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“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things"
That was Steve Jobs in an interview. And that's right, it's "just" seeing things and connecting them. Creativity comes in a way that it sees something, it makes the connection and brings them successfully into another context / realm / discipline. (Marty Neumeier — Metaskills ) And Mihaly Csikszentmihalyi (I know, almost impossible to read/write/pronounce correctly), author of "Flow" and "Creativity" defines creativity as "the ability to see (opportunities)". You and your business —you see things. Opportunities. Another way of seeing not only the problem, but the approach, and the solution. Now the question to you is: What do you see? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
"We're dedicated to our customers." Shit. I'd sure hope so. Would you choose to pay a significant amount of money to someone who's not dedicated and does an incompetent job? How do you define who's more dedicated, when everyone also claims the same? Maybe dedication (as effort, or passion, or how long it took you to know how to) is not your differentiator. Maybe it's the bare minimum expected from you. What makes you different in your market?
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A common belief is that over delivering delights your customers. That's a misconception. You can delight them with delivering on your promise. Over delivering entails expanding your costs without a defined scope. You train your customer to expect more than what they pay for. You train your customer that if you raise your prices, you'll expand the scope. You underprice your offering. Delighting your customers has nothing to do with over delivering. It has to do with setting expectations and...