Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Seeing things
|
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things"
That was Steve Jobs in an interview. And that's right, it's "just" seeing things and connecting them. Creativity comes in a way that it sees something, it makes the connection and brings them successfully into another context / realm / discipline. (Marty Neumeier — Metaskills ) And Mihaly Csikszentmihalyi (I know, almost impossible to read/write/pronounce correctly), author of "Flow" and "Creativity" defines creativity as "the ability to see (opportunities)". You and your business —you see things. Opportunities. Another way of seeing not only the problem, but the approach, and the solution. Now the question to you is: What do you see? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
In diving, when you’re overwhelmed, you stop everything. Then, you breath. Assess. Decide. Same is in business. While everything seems urgent, you can only do so much. So stop, breath, assess, decide. And to get to that decision, you’ve already thought of a few ways to go about it.
Just as a band starts playing in a house, to small gigs, to more small gigs... all the way to stadiums with thousands of people. It's the same with decisions. The more controlled, low-impact, and low-risk decisions you make, the easier it is to see the patterns to move upwards. It's simpler to stir the wheel and correct direction with small decisions, than to shift everything from one decision. Quantity over quality first, quality over quantity then.
The way to choose better is by choosing more often. The way you decide better is by deciding more often. Practice. Quantity beats quality. It lets you make decisions that train your judgment. You won’t ever have all good decisions. Yet making a decision (even a shit one) can let you stir the boat and correct direction. Waiting for it to disappear won’t fix it.