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Seeing things
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“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things"
That was Steve Jobs in an interview. And that's right, it's "just" seeing things and connecting them. Creativity comes in a way that it sees something, it makes the connection and brings them successfully into another context / realm / discipline. (Marty Neumeier — Metaskills ) And Mihaly Csikszentmihalyi (I know, almost impossible to read/write/pronounce correctly), author of "Flow" and "Creativity" defines creativity as "the ability to see (opportunities)". You and your business —you see things. Opportunities. Another way of seeing not only the problem, but the approach, and the solution. Now the question to you is: What do you see? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The fastest (and more efficient) way to get someone to do something is when THEY come up with the idea. In THEIR words. It's not your job to convince. Or to police them around. It's to guide them make the best-informed decision. And that only comes from their mouths. Not yours. It's their idea. It's you guiding.
Usually, how we understand 'thinking' is as a scaffolding process, where one thing builds upon the previous one, taking you to a scenario. I don't usually function like that (been told I think backwards). Thinking backwards is jumping onto as many scenarios could happen, to then take the most likely ones to happen and start working backwards on how to get there, what could the obstacles be for each one, and ways to approach each one. This drives people crazy. If you give it a shot it can...
On the subject of "We need more better leads and more better marketing", here are some other phrases that happen in conversations with small business owners. We need results.Sure. What's your implementation and progress tracking?How do you know what's working and not? We have to wait.Sure. Till when?What's making this decision for waiting?So that we don't lose what we have now. So you'd rather wait and hope for them to agree with you then, than having the hard conversation now and getting an...