Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Seeing things
|
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things"
That was Steve Jobs in an interview. And that's right, it's "just" seeing things and connecting them. Creativity comes in a way that it sees something, it makes the connection and brings them successfully into another context / realm / discipline. (Marty Neumeier — Metaskills ) And Mihaly Csikszentmihalyi (I know, almost impossible to read/write/pronounce correctly), author of "Flow" and "Creativity" defines creativity as "the ability to see (opportunities)". You and your business —you see things. Opportunities. Another way of seeing not only the problem, but the approach, and the solution. Now the question to you is: What do you see? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
"I have been in the writing game for over 20 years. I am not just a writer. I am a marketing strategist and conversion rate specialist. I know what it takes to get real results. I have countless money-in-the-bank case studies to prove it. You are paying for results, not just words on a page. " 👆 Seen on social media Paying for results... Yet nothing is about the customer, or the results they get as a customer. It's all about me-me-me. Who you are. What you do. What you think you do (great)....
Your way. "This is NOT how it works." You have to comply with the rules and policies. You can't find workarounds. Your buyers have no power over the policies, and you have to forfeit your power to their policies too. Else you won't be chosen. Spoiler: even when complying fully, you might still not be chosen. So, how do you change the outcome? Ideally, you change the rules. When rules can't change, you can derail them. And when you can't derail them, find the inside track. Walking away is also...
Asking for the budget and insisting to know it. It feels not right. It feels greedy. I feels like if your customer has X, you'll charge X. It feels like a rip off. It feels you'll take advantage. It feels unfair. Fairness. A fair price. "It's fair to have your costs covered, and add some margin." You cannot charge more. The customers will feel ripped off. Unless... your customers are happy, delighted and want to give you MORE of their money for what you offer them. Fairness has to do with...