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In or out of the court
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You got players. They are playing the game. The see the action from inside the court. They make decisions that need to happen at the very moment. They might have a deep understanding of the game and take it in their advantage. They score. You got the coach. They (maybe) played the game. Maybe not. they're on the sidelines. They don't see the goal right it front of them. They see it from the side. Along with the rest of the players. Along with their own goal. Along with how the game is going. They don't score. The players do. Which one has more impact, would you say? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
One way that makes the process of articulating what's different about you simpler (not less painful, though) is through your insight. April Dunford defines insight as "the thing we understand about the market that the others do not." It starts with what you see in the market that doesn't make sense, that makes you cringe, that pisses you off. And the way you approach it that's in another direction from what everybody else does. It's your understanding. That's what makes you different.
They're all a by-product. You don't look for them as the main focus, they are the result of what you do in service to your customers.
A common pattern that I see in people who are new in leading positions is they try to maximize the results. What's that even mean? That in order to get the best results, you have to seize the right time. At uni, it might work. In real-life... not so much. Because it's about waiting. Waiting for the right time. Time that might never come (as perfect as expected). In business, the right time is not too early, nor too late. The right time is when you make a decision. A decision that might be...