The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
In or out of the court
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You got players. They are playing the game. The see the action from inside the court. They make decisions that need to happen at the very moment. They might have a deep understanding of the game and take it in their advantage. They score. You got the coach. They (maybe) played the game. Maybe not. they're on the sidelines. They don't see the goal right it front of them. They see it from the side. Along with the rest of the players. Along with their own goal. Along with how the game is going. They don't score. The players do. Which one has more impact, would you say? |
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Your customer acquisition / lead generation is not failing because your work isn't good enough, or because you don't have enough leads. While lead generation could be an issue, it has more to do with how you qualify and process your leads. Most often, it is rooted deep in your setup from the get-go. Defining who your ideal customer is, which deals to take on, which deals to say No to, how you approach your sales process, how you price, how you claim your price, how your customers agree to...
Price doesn't have to make sense for you AND your customers. It has to make sense to them.
More words, more convincing, more self-investment in the sale, more excitement, more proof, more references, more... noise. Just because you use more words and make things more complex, what really happens in the head of your customer is that they get overloaded with information. When they're at this stage, all they have is "too much to figure it out", and it automatically translates into "more risk". When things feel risky —unless you're an adrenaline junkie—you'll default to the way things...