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Riding a bike
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A common pattern that I see in people who are new in leading positions is they try to maximize the results. What's that even mean? That in order to get the best results, you have to seize the right time. At uni, it might work. In real-life... not so much. Because it's about waiting. Waiting for the right time. Time that might never come (as perfect as expected). In business, the right time is not too early, nor too late. The right time is when you make a decision. A decision that might be bad. Yet, with it, you can steer. Just like riding a bike. If it's standing with not movement, you can direct the handle and still be where you are. It's when you're moving on the bike that you give direction. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
LLMs are awesome language prediction models that tend, as with anything that's scaled-up, to the average. They're great at helping you see patterns —when you have learned what patterns look like. They're also great at making your thinking and voice sound average. To strip you out of your originality. At creating strippers of thinking. The more you leave your thinking to LLMs, the more you're stripped-out of your voice. Don't be one. Your customers care, hire you, and love you for YOUR thinking.
"The order of the factors does not change the product"... until it does. When entering a market, do you look for the right product for the market? Or do you look for the right market for your product? When defining which one is the starting point. The right product for a marketYou unveil a need and find a way to satisfy it. The right market for a productYou develop a product and now have to find which need it satisfies. Both are valid ways. The journeys will be different. The focus, the...
Pricing is how a business sets a price for an offer. It can be based on costs, marked up on a market assumption, based on the capital invested, on the market standard price, on how much it's worth to the customer compared to their gains. There's no right or wrong way to establish prices. However, there are ones that are less controllable (on external factors), and ones that leverage the profitability of your margins (I tend to go for this last one).