The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Riding a bike
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A common pattern that I see in people who are new in leading positions is they try to maximize the results. What's that even mean? That in order to get the best results, you have to seize the right time. At uni, it might work. In real-life... not so much. Because it's about waiting. Waiting for the right time. Time that might never come (as perfect as expected). In business, the right time is not too early, nor too late. The right time is when you make a decision. A decision that might be bad. Yet, with it, you can steer. Just like riding a bike. If it's standing with not movement, you can direct the handle and still be where you are. It's when you're moving on the bike that you give direction. |
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
AI will replace you when it can do the things that you do better than you. If you have bad sales calls. It will replace you. If you are general and superficial. It will replace you. If you're average. It will replace you. If your conversations are forgettable. It will replace you. If you aim to serve everyone. It will replace you. Do you know when it can't replace you? When you're specialized and know your craft. It can't think. It can't reason. It can't imagine. It can't decide. It can't be...
Yesterday's message was about how to help your customers for free. When that option is already out of the way, you can help them Offering options. 3 different layers of value, to 3 aligned outcomes. The Transformation: Thinking bigger for them. The Output: Fitting into what they could afford. The Middle-Point: something that you both could co-create.
You're on a mission to help, aren't you? Giving options lets you do that at different levels. The first one you can try is free. For free? Yes and No. To help for free, yes. To work for free, no. If they can't afford you, this is how you can support them. You can help by sharing what you think and how you see things from a general POV. A perspective. It's not specific to their case, yet it's a good starting point to see what they could do by themselves —or how to get help elsewhere with a...