Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
[Last Chance] Don't miss out
|
Don't you HATE this kind of emails and messages trying to push you into a buying decision? Even worse —when it keeps repeating over and over? I know i do. Pushing for this fear of missing out (FOMO) and to get them to take action based on an impulse is a common (mal)practice. Why? Because this push is artificial and external —and an overkill. A better approach to help your customers buy is to dig up that urgency they actually feel and direct them to make the decision a no-brainer. You don't want your customers to have buyer's remorse. You want them to be delighted. And FOMO won't do it. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Just as a band starts playing in a house, to small gigs, to more small gigs... all the way to stadiums with thousands of people. It's the same with decisions. The more controlled, low-impact, and low-risk decisions you make, the easier it is to see the patterns to move upwards. It's simpler to stir the wheel and correct direction with small decisions, than to shift everything from one decision. Quantity over quality first, quality over quantity then.
The way to choose better is by choosing more often. The way you decide better is by deciding more often. Practice. Quantity beats quality. It lets you make decisions that train your judgment. You won’t ever have all good decisions. Yet making a decision (even a shit one) can let you stir the boat and correct direction. Waiting for it to disappear won’t fix it.
Not only products. Also ideas. It's working around your ideas and offerings to present them in a different way. What's the impact it can have? It can lead to buy-in from decision-makers. It can shift how your brand is perceived. It can bring in marginal revenue. It can also bring new revenue in orders of magnitude (selling the same thing for a way higher new price). However, it's not about charging more only for the sake of charging more. It's about bringing (and articulating) more of what...