The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
[Last Chance] Don't miss out
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Don't you HATE this kind of emails and messages trying to push you into a buying decision? Even worse —when it keeps repeating over and over? I know i do. Pushing for this fear of missing out (FOMO) and to get them to take action based on an impulse is a common (mal)practice. Why? Because this push is artificial and external —and an overkill. A better approach to help your customers buy is to dig up that urgency they actually feel and direct them to make the decision a no-brainer. You don't want your customers to have buyer's remorse. You want them to be delighted. And FOMO won't do it. |
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
AI will replace you when it can do the things that you do better than you. If you have bad sales calls. It will replace you. If you are general and superficial. It will replace you. If you're average. It will replace you. If your conversations are forgettable. It will replace you. If you aim to serve everyone. It will replace you. Do you know when it can't replace you? When you're specialized and know your craft. It can't think. It can't reason. It can't imagine. It can't decide. It can't be...
Yesterday's message was about how to help your customers for free. When that option is already out of the way, you can help them Offering options. 3 different layers of value, to 3 aligned outcomes. The Transformation: Thinking bigger for them. The Output: Fitting into what they could afford. The Middle-Point: something that you both could co-create.
You're on a mission to help, aren't you? Giving options lets you do that at different levels. The first one you can try is free. For free? Yes and No. To help for free, yes. To work for free, no. If they can't afford you, this is how you can support them. You can help by sharing what you think and how you see things from a general POV. A perspective. It's not specific to their case, yet it's a good starting point to see what they could do by themselves —or how to get help elsewhere with a...