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[Last Chance] Don't miss out
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Don't you HATE this kind of emails and messages trying to push you into a buying decision? Even worse —when it keeps repeating over and over? I know i do. Pushing for this fear of missing out (FOMO) and to get them to take action based on an impulse is a common (mal)practice. Why? Because this push is artificial and external —and an overkill. A better approach to help your customers buy is to dig up that urgency they actually feel and direct them to make the decision a no-brainer. You don't want your customers to have buyer's remorse. You want them to be delighted. And FOMO won't do it. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
This is a recent TEDx by David C. Baker on 20 things to think of in business. It's right under 20 mins. Totally worth a watch. :) 20 Things I learned After Growing Up in San Miguel Acatán | David C. Baker | TEDxGuatemalaCity
Today's daily gets to ask what's that you write/publish on? You're different from your competitors. What makes you different? Do your customers and your prospects know what makes YOU different?
PSA. When you (and your body) need to rest, do so. This is me, today, doing exactly that.