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[Last Chance] Don't miss out
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Don't you HATE this kind of emails and messages trying to push you into a buying decision? Even worse —when it keeps repeating over and over? I know i do. Pushing for this fear of missing out (FOMO) and to get them to take action based on an impulse is a common (mal)practice. Why? Because this push is artificial and external —and an overkill. A better approach to help your customers buy is to dig up that urgency they actually feel and direct them to make the decision a no-brainer. You don't want your customers to have buyer's remorse. You want them to be delighted. And FOMO won't do it. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Many people in sales think that's charm what gets them to keep accounts and/or close deals. It's not. In the vast majority of cases what gets (mis)labeled with charm is: over promising, underpricing or conceding to any price pressure or to give away discounts as a default And that's not charm. It's a lack or underdeveloped skills in sales —but most importantly, in knowing how to articulate the value they help create. What are the ways you train and develop your skills? Because "charm" will...
Is it bad to keep the same price for 10 years? Or is it good to keep the same price for 10 years? Same. No incremental raises, no inflation, no higher-costs compensation, nothing additional.
Knowing how to do their thing is what differentiates experts from non-experts. Now, it's not only knowing how to. Having this in the back of your head makes it visible, BUT only when it's in action and you're not in action 24/7. There's a way, though: with your how-to structured and articulated. How do your customers have access to your knowing how to when they look for someone like you?