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[Last Chance] Don't miss out
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Don't you HATE this kind of emails and messages trying to push you into a buying decision? Even worse —when it keeps repeating over and over? I know i do. Pushing for this fear of missing out (FOMO) and to get them to take action based on an impulse is a common (mal)practice. Why? Because this push is artificial and external —and an overkill. A better approach to help your customers buy is to dig up that urgency they actually feel and direct them to make the decision a no-brainer. You don't want your customers to have buyer's remorse. You want them to be delighted. And FOMO won't do it. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Markup and cost-plus are not the only ways Pricing doesn’t get to be built up from the ground up. (And it's not math either). It’s not about how much something costs you and how much more you want to make. It doesn’t have to do anything with how much you know, how much time you spent learning your craft, how much effort you put into, or how much you think you deserve. It has to do with how much of the value (what’s important to your customers) they find reasonable for them to pay —and be...
Or is it? While revenue is important, it’s the wrong thing to measure to know if your business is doing well and can go a level up. It doesn’t require a rocket scientist to know that more revenue than costs makes profit. Yet revenue is the thing that can make you miss the mark. What happens if you're underpriced and leaving lots of money on the table? What happens if your costs are hidden and you're bleeding dry? Revenue is a vanity metric.
"You break things." I was told that. And it's been the best compliment EVER. Yes. You do, too. Breaking things.- Seeing how things are (the usual way, how it's been always done) and moving them to do something new. Intentionally. Moving people to think different. To be uncomfortable. To push boundaries. To do bigger. To feel vulnerable. That's how you stand out. You break things. Break things.