Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Keeping your promise
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All your customers want and expect from you is for you to keep your promise. Kinda "Duh!", right? And yet, you'd be surprised (or maybe not) how many people, soloists, fractionals, organizations and companies just don't do that. Not even in the bare minimum. You want to stand out? Keep your word. The bar is so low in your market. After all, you don't sell your offerings. What you sell are 3 things: Your promise. Your competence. Your confidence. To make your clients better. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
In a negotiation, the first thing you need to be comfortable with is zero. As in No Money, can't pay, won't pay, don't see the point on it. Having that figure clear in your head is the thing that will let you move forward. Right now, you have zero. If the deal doesn't happen, you'll still have zero. You didn't lose something that you didn't have in the first place. Zero means you're also free. You can say no when it's not a fit, when it doesn't make sense to you, or when you feel like it....
Anyone with money. Anyone who is willing to pay. Anyone that needs our thing. How do you reach to this specific anyone? If you can’t come up with a very clear specific description of who this “anyone” is, it’ll be hard for them to know you’re talking about them. For them to know of you. For them to recommend you to more like them. At the end of the day, anyone is no-one.
In diving, when you’re overwhelmed, you stop everything. Then, you breath. Assess. Decide. Same is in business. While everything seems urgent, you can only do so much. So stop, breath, assess, decide. And to get to that decision, you’ve already thought of a few ways to go about it.