Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Keeping your promise
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All your customers want and expect from you is for you to keep your promise. Kinda "Duh!", right? And yet, you'd be surprised (or maybe not) how many people, soloists, fractionals, organizations and companies just don't do that. Not even in the bare minimum. You want to stand out? Keep your word. The bar is so low in your market. After all, you don't sell your offerings. What you sell are 3 things: Your promise. Your competence. Your confidence. To make your clients better. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
A business. A very broad description of what they do. To try to grab the most opportunity, and from there get the foot in the door. - Who's your type of customer? - Anyone with money. [aka. Anyone with a heartbeat.] - What you do? Bring solutions. Creative. Collaborative. Team players. Strategic (whatever that means). A partner. More of what you can find in the market. Totally exchangeable with zero effort. One more in a sea of many. Just think of it. Which of the competitors would go and say...
This is a recent TEDx by David C. Baker on 20 things to think of in business. It's right under 20 mins. Totally worth a watch. :) 20 Things I learned After Growing Up in San Miguel Acatán | David C. Baker | TEDxGuatemalaCity
Today's daily gets to ask what's that you write/publish on? You're different from your competitors. What makes you different? Do your customers and your prospects know what makes YOU different?