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It's too expensive
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Charles - "If I spend too little time to fix some error / bug, I can't charge 2000 euros. It's too expensive." Joe - So would you rather spend MORE time to appear "busy" (and lie to your customer) than having them working again as fast as they can? Charles - ... 😶 There's this misconception that more effort = better results. That more time = better work. That more = better. And if you don't comply with those conditions, you can't charge "big" money. That it's not fair. Be open to this idea: You don't get to define what expensive / fair / just / proportionate / risky is in behalf of your customer. It's them who define that. It's your job to give them the right context to help them make the best-informed decision. Help them. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Just seen today at a trade show: "Intelligent Solutions" Does this mean the competitors are either dumb and/or problematic?
From yesterday's message, lots of readers replied with "I'd choose to sell less units for more $". That's awesome. :) However, you'd be surprised with how many business owners go with "More (units) for less (price)". They're not wrong. It makes sense from an intuitive POV —and from what we have always been taught (from uni to bros): "It's all about growth. It's all about reach." The missing detail: to get that kind of reach, you need bigger pockets. And more time. So, if you're not one of the...
If you want to improve your sales, would you go for selling more units*, selling more units for a lower price each, or selling the same units for more? selling less units for more? *Unit: any offering you quantify. ie. A consultancy, a workshop, a product, a service, a productized service…