Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
It's all about the keepers
|
There are 2 types of people in each customer (or prospect) that you reach:
You wanna talk to the value keepers. They're the ones who see the future and are comfortable with uncertainty. They're the ones who can fight for a high return in value. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
“We all have 10,000 bad drawings in us. The sooner we get them out the better.” Attributed to Walt Stanchfield Same is with your ideas. Quality over quantity, yes. Although, to get to that quality you first need quantity. Repetition. Brain dump. You need to get your ideas off your head, so that you can think of the new ones in queue.
You're in a conversation with your client and they seem closed to anything you propose? Ask them this: "Do I have your permission to put you in an uncomfortable spot?" You're asking for a No. Because with that, it's one more red flag on. If they say Yes, then you can ask them directly whatever you're thinking. And now you can go with your craziest idea, thinking big for your client.
The time you're able to say 500 000 (dollars, euros, etc.) as naturally as when you say 600 is the time you're in control of the conversation. Until then, your counterparty will have the upper hand.