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It's all about the keepers
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There are 2 types of people in each customer (or prospect) that you reach:
You wanna talk to the value keepers. They're the ones who see the future and are comfortable with uncertainty. They're the ones who can fight for a high return in value. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The way to choose better is by choosing more often. The way you decide better is by deciding more often. Practice. Quantity beats quality. It lets you make decisions that train your judgment. You won’t ever have all good decisions. Yet making a decision (even a shit one) can let you stir the boat and correct direction. Waiting for it to disappear won’t fix it.
Not only products. Also ideas. It's working around your ideas and offerings to present them in a different way. What's the impact it can have? It can lead to buy-in from decision-makers. It can shift how your brand is perceived. It can bring in marginal revenue. It can also bring new revenue in orders of magnitude (selling the same thing for a way higher new price). However, it's not about charging more only for the sake of charging more. It's about bringing (and articulating) more of what...
Reach is not what will deliver you change. Just because you’re in contact with more people, it doesn't mean your results will shift and/or improve. Hope is not a tactic. You have to be selective and make the hard choices, so that you can focus. Once focused, getting in front of the right people gets simpler (and easier). Instead of the big fish in the big pond, you get to be the big fish in the small pond.