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It's all about the keepers
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There are 2 types of people in each customer (or prospect) that you reach:
You wanna talk to the value keepers. They're the ones who see the future and are comfortable with uncertainty. They're the ones who can fight for a high return in value. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Being transparent about how you set the price you give. It has nothing to do with your customer. It's all internal. It's about how you can capture the most of the value your customer gets from you, and that's it's clear to you and the people who are involved in it, at their own levels. aka. from marketing to brand to accounting to finance to sales, etc. "But what about being transparent with them? It feels like we'd be lying." Understandable. And your customer doesn't actually care. If they...
Being transparent about the price you give. It's giving the right and complete information to your customer about what they will pay for, beforehand. It has to do with them having the best information to make their decision. And no surprises. That there won't be fine print. That they can trust you when you give them a price. That you won't sneak on them. This is price transparency.
About the prices your business has. Are you supposed to be transparent about: the price you give, or how you set the price you give?