It's all about the keepers


There are 2 types of people in each customer (or prospect) that you reach:

  • Budget keepers.
  • Value keepers.

You wanna talk to the value keepers. They're the ones who see the future and are comfortable with uncertainty.

They're the ones who can fight for a high return in value.

Rod Aparicio

Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.

Read more from Rod Aparicio

This is a recent TEDx by David C. Baker on 20 things to think of in business. It's right under 20 mins. Totally worth a watch. :) 20 Things I learned After Growing Up in San Miguel Acatán | David C. Baker | TEDxGuatemalaCity

Today's daily gets to ask what's that you write/publish on? You're different from your competitors. What makes you different? Do your customers and your prospects know what makes YOU different?

PSA. When you (and your body) need to rest, do so. This is me, today, doing exactly that.