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From cool-to-have to game-changer
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Yesterday's message was about thinking of what you think would be cool to have for you / your business 2 years from now. Now, that's a good perspective to have. However, if you think of something that would be a game-changer in 2 years from now for your business... that's a different story. Here's the thing: Thinking of something cool to have can motivate you for some time. Thinking of what a game-changer for your business, that's the one that will push you to:
For all of these things, you have to use brains. No chatGPT, LLMs or AI will help you on this one (on deciding). The one to make the decision is you. And you have to make your peace with it. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The more you talk: The less you show. The less you listen. The less you understand. Stop coming up with all of the answers. Instead, come up with the right questions.
What if they copy what we have? Yeah. What if? And if so, what about it? They can copy numbers, codes, functionalities, prices, talking points, scripts. And so what? All of it can be copied. Easily. You know what they can't? Or at least is way way WAY harder? Your logic and your thinking. Your approach to the problem. Stop with the fear of "what if". Open it up. Make it punk public Autocorrect worked. :)
Look, to someone who you seem to be expensive, you'll still be expensive. No matter what you say or how you try to justify your prices. No matter what you do to try to convince them, you will NOT. And that's ok. Because convincing is the act of changing their minds on what they belief. To convince.- v. to cause someone to believe something or to do something. That is taking the agency away from them. It's a zero-sum game. A battle. It's you proving them wrong. That you are at a higher level,...