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From cool-to-have to game-changer
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Yesterday's message was about thinking of what you think would be cool to have for you / your business 2 years from now. Now, that's a good perspective to have. However, if you think of something that would be a game-changer in 2 years from now for your business... that's a different story. Here's the thing: Thinking of something cool to have can motivate you for some time. Thinking of what a game-changer for your business, that's the one that will push you to:
For all of these things, you have to use brains. No chatGPT, LLMs or AI will help you on this one (on deciding). The one to make the decision is you. And you have to make your peace with it. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
One way that makes the process of articulating what's different about you simpler (not less painful, though) is through your insight. April Dunford defines insight as "the thing we understand about the market that the others do not." It starts with what you see in the market that doesn't make sense, that makes you cringe, that pisses you off. And the way you approach it that's in another direction from what everybody else does. It's your understanding. That's what makes you different.
They're all a by-product. You don't look for them as the main focus, they are the result of what you do in service to your customers.
A common pattern that I see in people who are new in leading positions is they try to maximize the results. What's that even mean? That in order to get the best results, you have to seize the right time. At uni, it might work. In real-life... not so much. Because it's about waiting. Waiting for the right time. Time that might never come (as perfect as expected). In business, the right time is not too early, nor too late. The right time is when you make a decision. A decision that might be...