The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Fear
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A lot of decisions fall short on what could be achieved because of fear. And that will get you stuck. Real-life examples I'm afraid that if I raise my prices 3X I will receive hard No's and will lose customers. An inflation adjustment should be fine. Ok... Maybe a 10%. (And then 10% by 10% the profit margins get thinner and the real struggle begins... until the end.) If I mark up 23% we should be fine. Don't want to scare them. Don't want to shock them. 70% up seems too much. If I give a specific number, they will see that we put a lot of effort and thinking to the price raise, so they won't question it. If the jump is too high right now, I'm afraid I'll lose business to my competitors. That's thinking small. In the search for playing it safe not to "lose" what you have, you risk way too much. You give away the potential. And that's one personal fear I face myself: to get stuck on thinking small. To be run by fear. |
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
AI will replace you when it can do the things that you do better than you. If you have bad sales calls. It will replace you. If you are general and superficial. It will replace you. If you're average. It will replace you. If your conversations are forgettable. It will replace you. If you aim to serve everyone. It will replace you. Do you know when it can't replace you? When you're specialized and know your craft. It can't think. It can't reason. It can't imagine. It can't decide. It can't be...
Yesterday's message was about how to help your customers for free. When that option is already out of the way, you can help them Offering options. 3 different layers of value, to 3 aligned outcomes. The Transformation: Thinking bigger for them. The Output: Fitting into what they could afford. The Middle-Point: something that you both could co-create.
You're on a mission to help, aren't you? Giving options lets you do that at different levels. The first one you can try is free. For free? Yes and No. To help for free, yes. To work for free, no. If they can't afford you, this is how you can support them. You can help by sharing what you think and how you see things from a general POV. A perspective. It's not specific to their case, yet it's a good starting point to see what they could do by themselves —or how to get help elsewhere with a...