There's the assumption that Help is something to be done asking for nothing in exchange. If that were true —bear with me on this one— any of the following would be help? A doctor's diagnostic and treatment A nurse / caretaker A school teacher A university professor A researcher You Having the best interest of the people/organization you are trying to transform at the core of what you do is Help. It has not to be free —it can, if you choose to. And if that help has a big money quantity...

"You're always trying to sell." "You're always selling." One is the neediness and the push to make a deal happen. It's looking for an angle on how to make the sale. The other is about figuring it out early if/when there's even a deal to happen —while connecting to what's in it for them. It's discerning if there's a fit, and inviting the prospect to decide for a No from the start. One is looking for the angle, the other is about helping.

"Companies need to sustain their operations, therefore, the customer needs to pay the price for it." Customers are not responsible for your operations. They don't care. They will NOT care. They're not supposed to. Customers are responsible for their own things. For their decisions. Good AND bad. What they pay (you) for is for the feeling of how your things help them closer to theirs. Your customers owe you nothing. So, just help them. They'll pay you gladly for your help.