Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The right to disconnect
|
There's this thing in Europe that you have the right to disconnect. To totally disconnect from your job after hours, meaning you cannot and will not be bothered by your boss/employer/colleagues after your day is off and expected to even read whatever they tried to tell you. As it's against the law. Well, I tried this thing for the last 2 weeks. With a twist. I disconnected from everything. Emails? 260+ It's ok. Messages? A bunch. It's ok. Writing and publishing? Zero. And that's ok. Putting your head on things other than work is the thing that gives you the space to come back fresh. You get clearer on new ideas. You gain distance. And that's your fresh perspective. See you tomorrow —if you don't disconnect. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
If you've considered pricing in options (3 being the magic number), the first thing that might've come up is naming them Gold, Silver and Bronze. The thing with this convention is that it pretty much says "winner, not-winner, loser", "you-have-money, you're-getting-there, poor". It carries judgement. It implies that the least expensive (or lower tier) is of low- to no-value. You don't want to buy things of low value. None of your customers do either. Here's the thing. All of your offers bring...
Till December to think of new prices? Till the end of the year for new year resolutions? Till December to new ways to approach the market? Why wait? Entertain this idea: Think of all and more of the things you do at the end of the year and move them up to October. Or that you'll review them 2 years from now. Your decision-making changes, because your perspective does. Shift your perspective, gran the timing. The won't ever be the perfect, right time where all conditions are certain.
Locking up your prices for 5 years (or more than one year). It's not about what your customer will think about how much money you're making. They actually don't care. What they do care about is having certainty. And when you can guarantee certainty in your prices, you have a lever point compared to your competitors.