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Deep diving
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In business, a deep dive an exercise to "conduct an extensive and thorough investigation into a specific problem. The deep diver will be certain to explore how the problem originated, what effects the problem is having on its environment, possible solutions for the problem, and how the possible solutions will further affect the problem’s environment. A deep dive is conducted after a short analysis has proved that there is need for further investigation.[...] To investigate the issue and to mitigate its negative effects in an efficient and cost-effective manner. Deep diving allows the business to be sure of their solution so they can operate in the most risk-adverse way possible." The usual approach would tell you to find out how things work and work in the most efficient way. However... A deep dive —in the "diving" sense— is, yes, an exploration of things. Yet it's also a discovery of new things that might or might be related to the main goal of the dive. You could be going down to 27 meters to see an oil platform —and discover there are 60+ new species of underwater life. The usual deep diving has a tunnel-vision bias. Focus on how directly or correlated things are happening that affect a situation. You can do better by approaching with a big-picture in mind. Think of it as an ecosystem: all things are related, in tiny or big ways. And how this system works is what will define a more complete approach to your deep dive. What do you need for a deep dive in diving? Knowing the risks, the nuances and control. Risks: air runs out faster (comprssed air), nitrogen takes longers (deco stops), narcosis hits (perceptions are different). colors take a diff hue (know how things can work down there). water pressure increases. Tools for a deep dive: better questions. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Rule #2 in diving. Don't hold your breath. Holding your breath underwater is an intuitive response to anxiety. The thing with it is that it escalates your stress underwater. And you want to know what to do. Same is in business. Holding your breath looks like this: avoiding making decisions or having hard conversations (with your team or your customers), so that you will "not get" stressed. It only escalates the situation. The way to go about it in diving? Breathing slowly and calmly. What...
Having fun. I'd argue the first principle in diving (recreational diving, not necessarily tech-diving). Same applies to your business. If you're running your business and you're miserable, it's kinda non-sense, right? You could be doing something else, or working for somebody. If you're running a business, it's about something you see in the market that doesn't work. And while you find better ways to help, you can still have fun. So remember that. :)
You can see business as diving. Here are the principles: Have fun. Never hold your breath. Equalize early and often. Always make a safety stop. Never dive alone. Inspect and maintain your equipment. Be buoyant at the surface, neutral underwater. Have fun. They have more to do with business than what you'd see on the surface.