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#1 Have fun
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Having fun. I'd argue the first principle in diving (recreational diving, not necessarily tech-diving). Same applies to your business. If you're running your business and you're miserable, it's kinda non-sense, right? You could be doing something else, or working for somebody. If you're running a business, it's about something you see in the market that doesn't work. And while you find better ways to help, you can still have fun. So remember that. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Rule #2 in diving. Don't hold your breath. Holding your breath underwater is an intuitive response to anxiety. The thing with it is that it escalates your stress underwater. And you want to know what to do. Same is in business. Holding your breath looks like this: avoiding making decisions or having hard conversations (with your team or your customers), so that you will "not get" stressed. It only escalates the situation. The way to go about it in diving? Breathing slowly and calmly. What...
You can see business as diving. Here are the principles: Have fun. Never hold your breath. Equalize early and often. Always make a safety stop. Never dive alone. Inspect and maintain your equipment. Be buoyant at the surface, neutral underwater. Have fun. They have more to do with business than what you'd see on the surface.
"AI will replace you.Well, I'd love to see AI wrestle into a wetsuit, smash out 3 deep dives, blow a perfect bubble ring at the safety stop & still make it to happy hour." Reel IG: @mantadivegilit Could you have an AI (or a robot) to do all of those things efficiently? (except the HH, maybe?) Sure. Would that be fun for you? Not quite sure. It's the same with your business. AI won't replace you because it won't do what you do for the fun of it. At the end, if you're not having fun, you can...