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Come original
You got to represent you got come full range
Full range of emotion full range of styles"
Coming full range.
A call to arms to putting the best of you into what you create, but also to the exploration of the overseen / unseen.
To come full range: to use a high level of knowledge with a high level of imagination.
That's how Marty Neumeier defines (in my words) what's New To The World in his Originality Matrix in Metaskills: 5 talents for the robotic age.
Originality is a function of knowledge and imagination.
K x I = O
It takes different levels of novelty and impact.
- Adapted from the same domain: little knowledge with little imagination.
"Borrow an idea from a competitor and adapt it for your own purposes." - Adapted from another domain: you have more knowledge and apply a bit of imagination.
"Adapt an idea from a different domain—another industry, discipline, or culture. Less like plagiarism and more like appropriation." - New to yourself: little knowledge, but highly imaginative.
"Invent an idea you’ve never encountered before."
But that maybe others also have already invented. This is the first step to become an original thinker. - New to the world: more knowledge and highly imaginative.
You come up with things new to you, but also knowing what's been done and what not.
"At this point you’ve seen enough to know what has and hasn’t been done, and inventive enough to fill the gap with a surprising idea."
In full range,
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
One way that makes the process of articulating what's different about you simpler (not less painful, though) is through your insight. April Dunford defines insight as "the thing we understand about the market that the others do not." It starts with what you see in the market that doesn't make sense, that makes you cringe, that pisses you off. And the way you approach it that's in another direction from what everybody else does. It's your understanding. That's what makes you different.
They're all a by-product. You don't look for them as the main focus, they are the result of what you do in service to your customers.
A common pattern that I see in people who are new in leading positions is they try to maximize the results. What's that even mean? That in order to get the best results, you have to seize the right time. At uni, it might work. In real-life... not so much. Because it's about waiting. Waiting for the right time. Time that might never come (as perfect as expected). In business, the right time is not too early, nor too late. The right time is when you make a decision. A decision that might be...