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Come original
You got to represent you got come full range
Full range of emotion full range of styles"
Coming full range.
A call to arms to putting the best of you into what you create, but also to the exploration of the overseen / unseen.
To come full range: to use a high level of knowledge with a high level of imagination.
That's how Marty Neumeier defines (in my words) what's New To The World in his Originality Matrix in Metaskills: 5 talents for the robotic age.
Originality is a function of knowledge and imagination.
K x I = O
It takes different levels of novelty and impact.
- Adapted from the same domain: little knowledge with little imagination.
"Borrow an idea from a competitor and adapt it for your own purposes." - Adapted from another domain: you have more knowledge and apply a bit of imagination.
"Adapt an idea from a different domain—another industry, discipline, or culture. Less like plagiarism and more like appropriation." - New to yourself: little knowledge, but highly imaginative.
"Invent an idea you’ve never encountered before."
But that maybe others also have already invented. This is the first step to become an original thinker. - New to the world: more knowledge and highly imaginative.
You come up with things new to you, but also knowing what's been done and what not.
"At this point you’ve seen enough to know what has and hasn’t been done, and inventive enough to fill the gap with a surprising idea."
In full range,
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
More often than not, there is a big focus on revenue as the thing to measure (success, growth, improvement). All of this nonsense of "Orders. Orders. Orders." The thing is, to someone new into a business or sales, this misbelief is misleading. Instead of seeing revenue as a proof of concept and an enabler of cash flow, they see it as the end. And then fail. On top of that "Orders, orders, orders." hides something unintendedly: you get to be an order-taker. Taking orders. Following orders....
Choosing revenue means choosing vanity. It means that what's important is what goes into the business. The today, rather than the long game. It dilutes the way you make decisions, because it's revenue over all. It dilutes your power to say no. It pushes you to comply with what your customer demands. And when revenue is not hitting the mark, you stench of desperation. So you get pushed down. To what they say. In fear. Revenue is not all.
The price you set is not a reflection of you. The price you set is not a reflection of your worth. It's not a reflection of your effort. It's not a reflection of your passion. It's not a reflection of yourself. You're not your price. You're not a brand.