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Come original
You got to represent you got come full range
Full range of emotion full range of styles"
Coming full range.
A call to arms to putting the best of you into what you create, but also to the exploration of the overseen / unseen.
To come full range: to use a high level of knowledge with a high level of imagination.
That's how Marty Neumeier defines (in my words) what's New To The World in his Originality Matrix in Metaskills: 5 talents for the robotic age.
Originality is a function of knowledge and imagination.
K x I = O
It takes different levels of novelty and impact.
- Adapted from the same domain: little knowledge with little imagination.
"Borrow an idea from a competitor and adapt it for your own purposes." - Adapted from another domain: you have more knowledge and apply a bit of imagination.
"Adapt an idea from a different domain—another industry, discipline, or culture. Less like plagiarism and more like appropriation." - New to yourself: little knowledge, but highly imaginative.
"Invent an idea you’ve never encountered before."
But that maybe others also have already invented. This is the first step to become an original thinker. - New to the world: more knowledge and highly imaginative.
You come up with things new to you, but also knowing what's been done and what not.
"At this point you’ve seen enough to know what has and hasn’t been done, and inventive enough to fill the gap with a surprising idea."
In full range,
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Please stop asking what's the budget It assumes they'll buy from you. It assumes you'll accommodate YOUR offer to THEIR arbitrary budget. It assumes they know what they want and need at a deep level. It assumes they're the expert. It assumes they lead the engagement. And when you assume, you stop asking.
Something that happens quite often when selling: you're talking to one of the right people. You might be talking with some of the people that are in the process. You might be talking (and they might love you) to one of them: technical, manager, procurement, economic buyer. While doing it, others are left. And they become your blind spot. Involve everyone who is part of the decision in your process. That'll give you better chances at moving forward, or stopping the process when things don't...
Somewhere, I read that price (or even pricing) is strategy. It's not. It CAN give you a better position or approach in a strategy, yet it's A factor for strategy (in your business). Price is advantage. It's what makes your public claim of expertise make sense —or not. It's what makes your promise give a sense of your deliverability. It's what makes your offering be good, good enough or too good to be true. It's what can be your advantage.