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Being challenged
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Challenging your customers' belief system... that's a hard pill to swallow. If customer is king, why would you challenge them, right? Well, what if you challenge them to think different? To think big. To see things from an outside perspective. Because then, maybe they'll start seeing what new opportunities they could take. What new ways they could better serve their market. What things could be done different in their market. And you know what else? The bar is SO low, that doing that minimum of change, will make them be seen different. And that's staying ahead. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Going into a sales conversation to close a deal that might feel significant to you in terms of revenue doesn't mean it'll be the same for your customer. You need 2 main things: Be willing (and ready) to hear No. And follow up with more questions to understand, not to convince. Be willing to walk away. If it's not a fit, it's not a fit. And that's ok. It's just a number. Say your offer is 50 000 euros / dollars —and keep the straight face. The more you practice saying it out loud, the more...
So, tiktok is gone. At least (for now in the US) banned. Here's what you hear: "It's a big hit on brands and creators." "It was a main revenue source." "It was a strong comms platform to connect with new customers." Now, the obvious (?) thing is to find other platforms where to leverage the same. Or is it? Because this is actually one more reason not to leverage these platforms as the key point for your comms. Same thing happened with Twitter few years back. And Clubhouse. And Facebook. And...
Somebody else's perspective. A position in somebody else's mind. A category. Stop trying to influence. Serve.