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Are you taking the hit?
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So, tiktok is gone. At least (for now in the US) banned. Here's what you hear: "It's a big hit on brands and creators." "It was a main revenue source." "It was a strong comms platform to connect with new customers." Now, the obvious (?) thing is to find other platforms where to leverage the same. Or is it? Because this is actually one more reason not to leverage these platforms as the key point for your comms. Same thing happened with Twitter few years back. And Clubhouse. And Facebook. And the list goes on. These earned media are that, earned. Not owned. And why keep going publishing your ideas, actions, POV and more to rely only on something you can't control? Have you thought of your own 1:many email list? You don't need to always take the hit. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
How to find value —so that you can sell for more You don't. You help your clients find that out, because THEN you'll be able to capture more of it with what you help. It's not about you, it's all about THEM.
When you're running a business —or you're in a position on learning how to— you have your own bubble. And you have to break off of it. Who are you talking with about your business that is NOT part of your business? Lacking an environment where you get to be pushed in your thinking, compare similar or opposite situations with others like you, will leave you in your echo chamber. Look for others who work in a similar situation to yours.
Or at least, avoiding making anyone upset. Nice thought, but nonsense. Utopia. You can't make everyone happy. Unless you're laughing gas. (And even then.) Your decisions will impact your business, your customers and your relationships. And you can't make everyone happy. Business-wise, they'll upset people —within your business, within your market, or within your customer base. Yet, avoiding making a decision because of the fear of what might come up will not make the situation better when...