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Are you taking the hit?
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So, tiktok is gone. At least (for now in the US) banned. Here's what you hear: "It's a big hit on brands and creators." "It was a main revenue source." "It was a strong comms platform to connect with new customers." Now, the obvious (?) thing is to find other platforms where to leverage the same. Or is it? Because this is actually one more reason not to leverage these platforms as the key point for your comms. Same thing happened with Twitter few years back. And Clubhouse. And Facebook. And the list goes on. These earned media are that, earned. Not owned. And why keep going publishing your ideas, actions, POV and more to rely only on something you can't control? Have you thought of your own 1:many email list? You don't need to always take the hit. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Sometimes you need to start from the bottom up. Pricing is not when. When presenting 3 options for your customers to choose from, the usual way the proposal building gets approach is: Listen to the budget. Think of what could be built based on the budget and make a profit. Think of what the next thing could be built and make a higher profit. And build an even better one that would blow their minds (and be used as the high anchor). The thing is, it takes more effort on doing it so. It requires...
Pre-S. Influenza got me good this past week. Not fun having high fever sustained through days and nights. So, PSA, get vaxxed if you can. :) ------------ Giving your customers 3 options actually helps them. It gives your customers agency. That they are in charge —which they are— of what's next. It gives them a better view of your expertise and how you're thinking for them and with them. It makes the comparison easier between you and your competitors: it goes from "Why should i choose you?" to...
"It's too expensive. Nobody will buy this thing. The price would be too high." — Will . salesperson The price? $ 100 K. Here's the fun part, though: Without context it sure feels like a lot of money. It's 100 K, right? However, the customer is currently using an alternative for $ 200 K.PER YEAR. This 100 K? What it would be for the customer to pay. For 5 years. To them (the customer), it's comparing 1 million to spend in 5 years vs 100 K in 5 years. For them, it's 90% in cost savings. For the...