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A force multipler
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If you're thinking in terms of how to change the game —not just "get better", but to shift how things work— you need a few things. Between a force or a force multiplier*, you'd better take this last one. And one thing that multiplies the force your business is is your thinking. It's how you operate. How you approach things. How you think. To know that in a structured way, you need to articulate it. And to articulate it, you need to think with your fingers. You need to publish. You need to write. That one little thing can change the way your market sees you. And that's your game-changer. *Lioness TV Show —deff worth to watch. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
About the prices your business has. Are you supposed to be transparent about: the price you give, or how you set the price you give?
"We're dedicated to our customers." Shit. I'd sure hope so. Would you choose to pay a significant amount of money to someone who's not dedicated and does an incompetent job? How do you define who's more dedicated, when everyone also claims the same? Maybe dedication (as effort, or passion, or how long it took you to know how to) is not your differentiator. Maybe it's the bare minimum expected from you. What makes you different in your market?
Who told you it's greedy / needy / bad to have high prices? Who told you it's good to give discounts? Who told you that giving a discount is a show of appreciation? Who told you that a discount is "making the customer feel good"? Who told you that your offering is "too expensive"? Who told you you need to do what your competitors are doing? Who told you revenue is the thing to focus on? Who told you pricing is covering your costs and adding a margin? Who told you things are this way because...