Who told you it's greedy / needy / bad to have high prices? Who told you it's good to give discounts? Who told you that giving a discount is a show of appreciation? Who told you that a discount is "making the customer feel good"? Who told you that your offering is "too expensive"? Who told you you need to do what your competitors are doing? Who told you revenue is the thing to focus on? Who told you pricing is covering your costs and adding a margin? Who told you things are this way because...

A common belief is that over delivering delights your customers. That's a misconception. You can delight them with delivering on your promise. Over delivering entails expanding your costs without a defined scope. You train your customer to expect more than what they pay for. You train your customer that if you raise your prices, you'll expand the scope. You underprice your offering. Delighting your customers has nothing to do with over delivering. It has to do with setting expectations and...

It's pretty clear on a lot of replies to yesterday's email that under delivering is not the best option of them 3 (under delivering, delivering, over delivering). That's great. And even with that, you'd be surprised at how often a large portion of players in the market do under deliver. The bar is SO low that by doing a decent bare minimum, you kinda get away with it. If it's that obvious to you, what do you think make other businesses not deliver on their promise?