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Your value is not important
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Value pricing. There's a big misconception with it. It has nothing to do with your value —or how you perceive your own value, or how your customers have to understand what you sell to show them how you justify your prices. Or how much effort you put into it. Or how cool you are. Or how great your work is. None of it. Take yourself out of the picture. Value pricing has to do with what your customer values —what they believe is important. Value pricing takes this factor and prices in alignment with it. What you think you're worth, what effort you put to justify your prices, how you value yourself —while important in a specific setting in your business— has nothing to do with what your customers value. And how do you get to know the value? You don't guess. You ask. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
If you've considered pricing in options (3 being the magic number), the first thing that might've come up is naming them Gold, Silver and Bronze. The thing with this convention is that it pretty much says "winner, not-winner, loser", "you-have-money, you're-getting-there, poor". It carries judgement. It implies that the least expensive (or lower tier) is of low- to no-value. You don't want to buy things of low value. None of your customers do either. Here's the thing. All of your offers bring...
There's this thing in Europe that you have the right to disconnect. To totally disconnect from your job after hours, meaning you cannot and will not be bothered by your boss/employer/colleagues after your day is off and expected to even read whatever they tried to tell you. As it's against the law. Well, I tried this thing for the last 2 weeks. With a twist. I disconnected from everything. Emails? 260+ It's ok. Messages? A bunch. It's ok. Writing and publishing? Zero. And that's ok. Putting...
Till December to think of new prices? Till the end of the year for new year resolutions? Till December to new ways to approach the market? Why wait? Entertain this idea: Think of all and more of the things you do at the end of the year and move them up to October. Or that you'll review them 2 years from now. Your decision-making changes, because your perspective does. Shift your perspective, gran the timing. The won't ever be the perfect, right time where all conditions are certain.