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Your Prices for 2026
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If you're considering going into 2026 with an increase of prices, here are a couple of things you might want to consider: Forget inflation It has nothing to do with what you do or how this affects your business. First, it's not your customer's responsibility to make you profitable (if at all). Second, is the value of what you do 3% less with the fiscal change of the year? :) Third, everybody does it. Why not ignore it at all and zag, when everybody zigs? Just like approaching inflation, a little, incremental increase of your prices might not scare off your customers. It will also tell them, though, that the thing they get is pretty much the same as before... Make your peace with a higher price The way you help your customers (I'm taking you do something different in your market) is worth it to them. Your price is a reflection of your promise, so make your promise bold and different. Address it early Tell them now. Waiting for them to ask around and then find out the prices are different will create resistance. Plus, they'll have more power to negotiate you down... which will bring them to your old prices. Changed, not "changing" Your prices for 2026 changed and are X. It's a fact. It is what it is. "Changing" means it's still in the process, so that they can work something around or convince you that it's too early, they don't have the budget, it's too sudden, they need more time to think... You know the drill. You got this. Need help? LMK |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Yesterday's message on this Super Deluxe book for 4 105.00 EUR is Wings, by Paul McCartney. A limited edition, signed, with a numbered copy. Is people paying for the time and materials he put into it? No. Is people paying for how long it took him to get the book done? No. Is people paying because of the story in the pages? Maybe. What they're paying for is for what having that limited edition, signed copy means: that they're having something rare. Furthermore, is the price fair? To the ones...
Super Deluxe Hardback Book in Cloth, Slipcase with Exclusive Blue Color LP. 4 105 EUR Would you pay for this? Material production costs. 35 - 50 EUR Effort put into it. A lot. Does it make this worth it per se? Signature. 0.5 EUR in the ink used. It's just a book, after all. Unless, the price is not about what's the book made of. Or the cover. Or its story. Or the attached LP. Or because it's "deluxe". Or even the signature.
Business is not busyness. Being busy doesn't mean you're actually bringing value to your business. And even worse, you might not bringing value to your customers (the right ones). You might end up full of tasks, to-dos, overwhelm and choose to focus on every customer (because they're all important, right?). And what you're doing is choosing to ignore your most profitable ones over the ones who are not. Keeping that game for long will end in only busyness —quite likely without a business.