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Your Prices for 2026
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If you're considering going into 2026 with an increase of prices, here are a couple of things you might want to consider: Forget inflation It has nothing to do with what you do or how this affects your business. First, it's not your customer's responsibility to make you profitable (if at all). Second, is the value of what you do 3% less with the fiscal change of the year? :) Third, everybody does it. Why not ignore it at all and zag, when everybody zigs? Just like approaching inflation, a little, incremental increase of your prices might not scare off your customers. It will also tell them, though, that the thing they get is pretty much the same as before... Make your peace with a higher price The way you help your customers (I'm taking you do something different in your market) is worth it to them. Your price is a reflection of your promise, so make your promise bold and different. Address it early Tell them now. Waiting for them to ask around and then find out the prices are different will create resistance. Plus, they'll have more power to negotiate you down... which will bring them to your old prices. Changed, not "changing" Your prices for 2026 changed and are X. It's a fact. It is what it is. "Changing" means it's still in the process, so that they can work something around or convince you that it's too early, they don't have the budget, it's too sudden, they need more time to think... You know the drill. You got this. Need help? LMK |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The Dan Sullivan Question: "It's 3 years from now, and we're sitting together again. What has happened for you to be happy?" "The first thing that we buy is a relationship." PS.- It's 3 years from back then, when I started writing daily. :)
Decisions and actions send signals to the market. If you don’t state and claim them clearly, your competitors and customers will do it for you.
Some replies to yesterday's message went from taking the hit (because you're not feeling it), to ignore it, to keep doing your great work, to respond with another attacking move. They all work. What if their move is a copycat of your work? And that they claim it's theirs? What happens when you set the standard, they follow your standard and now it looks like there's no different one in the market?