The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Your Prices for 2026
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If you're considering going into 2026 with an increase of prices, here are a couple of things you might want to consider: Forget inflation It has nothing to do with what you do or how this affects your business. First, it's not your customer's responsibility to make you profitable (if at all). Second, is the value of what you do 3% less with the fiscal change of the year? :) Third, everybody does it. Why not ignore it at all and zag, when everybody zigs? Just like approaching inflation, a little, incremental increase of your prices might not scare off your customers. It will also tell them, though, that the thing they get is pretty much the same as before... Make your peace with a higher price The way you help your customers (I'm taking you do something different in your market) is worth it to them. Your price is a reflection of your promise, so make your promise bold and different. Address it early Tell them now. Waiting for them to ask around and then find out the prices are different will create resistance. Plus, they'll have more power to negotiate you down... which will bring them to your old prices. Changed, not "changing" Your prices for 2026 changed and are X. It's a fact. It is what it is. "Changing" means it's still in the process, so that they can work something around or convince you that it's too early, they don't have the budget, it's too sudden, they need more time to think... You know the drill. You got this. Need help? LMK |
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
AI will replace you when it can do the things that you do better than you. If you have bad sales calls. It will replace you. If you are general and superficial. It will replace you. If you're average. It will replace you. If your conversations are forgettable. It will replace you. If you aim to serve everyone. It will replace you. Do you know when it can't replace you? When you're specialized and know your craft. It can't think. It can't reason. It can't imagine. It can't decide. It can't be...
Yesterday's message was about how to help your customers for free. When that option is already out of the way, you can help them Offering options. 3 different layers of value, to 3 aligned outcomes. The Transformation: Thinking bigger for them. The Output: Fitting into what they could afford. The Middle-Point: something that you both could co-create.
You're on a mission to help, aren't you? Giving options lets you do that at different levels. The first one you can try is free. For free? Yes and No. To help for free, yes. To work for free, no. If they can't afford you, this is how you can support them. You can help by sharing what you think and how you see things from a general POV. A perspective. It's not specific to their case, yet it's a good starting point to see what they could do by themselves —or how to get help elsewhere with a...