The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Who's McKinsey?
• Who’s McKinsey?
• It’s a consulting firm.
• Are they funny?
• No.
• Then I don’t need them. If you’re efficient, you’re doing it the wrong way.
Interview to Jerry Seinfeld - Harvard Business Review
While "better" means for the interviewer a way to keep the show sustainable, for Seinfeld "better" meant funnier, not "more efficient".
Here's the thing
If you're not on the same page, field and mind space to help your client with what they want, they won't want you.
It won't matter if you're McKinsey, EY or whatever big brand's name is on the door.
If trying to make things efficient is your thing, and being funny their thing, the match won't happen.
If you're funny, know how to make things funny, and they're trying to make funny things, it'll be a match made in heaven.
It's not about what they need. It's about what they (deeply, really) want.
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
AI will replace you when it can do the things that you do better than you. If you have bad sales calls. It will replace you. If you are general and superficial. It will replace you. If you're average. It will replace you. If your conversations are forgettable. It will replace you. If you aim to serve everyone. It will replace you. Do you know when it can't replace you? When you're specialized and know your craft. It can't think. It can't reason. It can't imagine. It can't decide. It can't be...
Yesterday's message was about how to help your customers for free. When that option is already out of the way, you can help them Offering options. 3 different layers of value, to 3 aligned outcomes. The Transformation: Thinking bigger for them. The Output: Fitting into what they could afford. The Middle-Point: something that you both could co-create.
You're on a mission to help, aren't you? Giving options lets you do that at different levels. The first one you can try is free. For free? Yes and No. To help for free, yes. To work for free, no. If they can't afford you, this is how you can support them. You can help by sharing what you think and how you see things from a general POV. A perspective. It's not specific to their case, yet it's a good starting point to see what they could do by themselves —or how to get help elsewhere with a...