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When you're asked about rates...
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When you're asked about rates and that with that (and your rates "being competitive") you'll move to the top of the line when procuring your expertise, you can reply something like this: "Thanks for asking about rates. We don't work with predefined rate cards, as all you could get is an estimate based on assumed calculations of the rate, times X, Y, or Z. And you know estimates are just that, they could go up or down (they almost always go up). We do work, however, with fixed prices, as our pricing is tailored to the specifics of each engagement. This will give you total certainty of your level of investment, while protecting and improving your financials and forecasts. If this feels like it would be a good fit for you, feel free to reply and we could set a call to better understand what you're after and how we could be of help." Give it a try. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Making decisions look into the future. All of the data you might have is past data. The more information and data points you have won't make your decision more certain. They all involve risk. Make small, calculated risk-decisions. That way you won't need to make a BIG one too radical too fast. Save your energy for those ones.
Your main job is to make decisions. And this is like a vacuum, if you don't make it, someone else is making it for you. Deciding to wait is a decision too.
"I have been in the writing game for over 20 years. I am not just a writer. I am a marketing strategist and conversion rate specialist. I know what it takes to get real results. I have countless money-in-the-bank case studies to prove it. You are paying for results, not just words on a page. " 👆 Seen on social media Paying for results... Yet nothing is about the customer, or the results they get as a customer. It's all about me-me-me. Who you are. What you do. What you think you do (great)....