The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
What's the catch?
|
It's common to have great products that focus their efforts for sales on price as their main differentiator. "If we are the cheaper and most efficient alternative, they'll buy." "We focus on the product. A good product will make people buy." However, their customers can only think "What's the catch?" If it sounds too good to be true, it might very well be.7 The intentions are there. The performance is there. It delivers. The thing with it is that in a customer's mind, that's not enough. They don't want to feel stupid:
Reality is your option is too risky for them. If your offering really delivers and makes a difference to your customers, the simplest way to start reducing that perceived risk is changing your prices (up, btw). A price is the representation of your promise. |
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
"You break things from the inside"One of the best compliments. Ever. If you don't break them from the inside, you'll let others break it from the outside —for you. Breaking things from the inside is playing, exploring, experimenting with how and what things could be. Some call it innovation. For Marty Neumeier, Andy Starr and Sabine Friesser it's everyday thinking. Their way of thinking has moved a few thousands of people to see business through a different lens. It has also moved 15 humans...
Whoever tells you "Price is a range, not a number" is bullshitting you. Price IS a number. A fixed one. And given beforehand your customer makes their buying decision.
Your customer acquisition / lead generation is not failing because your work isn't good enough, or because you don't have enough leads. While lead generation could be an issue, it has more to do with how you qualify and process your leads. Most often, it is rooted deep in your setup from the get-go. Defining who your ideal customer is, which deals to take on, which deals to say No to, how you approach your sales process, how you price, how you claim your price, how your customers agree to...