The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Thought leadershit
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"You can produce thought leadership." That's like saying that you can produce leaders. A step-by-step process where you get a person in and, like an output, they return being leaders. That can be anything but leadership. Just think about it: if it were the case, why don't we have more, better leaders? Leadership is the personal decision to help others to do and be at their best. It's not about having followers, but to open the path for others so that they can lead. First, leading is risky. 2nd, it's personal. You won't lead if you don't want to. 3rd, being called a leader only comes from others. You don't get to call yourself a leader. Leading —and leadership— is not about yourself. It needs to take the focus off of you, so that it can be on how to get the ones you serve at their best. And thought leadership is about helping others get to their best with your thinking. If it's not leading, it's thought leadershit. |
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
AI will replace you when it can do the things that you do better than you. If you have bad sales calls. It will replace you. If you are general and superficial. It will replace you. If you're average. It will replace you. If your conversations are forgettable. It will replace you. If you aim to serve everyone. It will replace you. Do you know when it can't replace you? When you're specialized and know your craft. It can't think. It can't reason. It can't imagine. It can't decide. It can't be...
Yesterday's message was about how to help your customers for free. When that option is already out of the way, you can help them Offering options. 3 different layers of value, to 3 aligned outcomes. The Transformation: Thinking bigger for them. The Output: Fitting into what they could afford. The Middle-Point: something that you both could co-create.
You're on a mission to help, aren't you? Giving options lets you do that at different levels. The first one you can try is free. For free? Yes and No. To help for free, yes. To work for free, no. If they can't afford you, this is how you can support them. You can help by sharing what you think and how you see things from a general POV. A perspective. It's not specific to their case, yet it's a good starting point to see what they could do by themselves —or how to get help elsewhere with a...