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The elephant
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There are situations that can be VERY stressful —within your business, with your prospects, with your clients. Kicking them down the road to not deal with them feels tempting, and you might even feel like they're avoidable. They're not. Sometimes they're an elephant stomping and charging your way. Because you put your hands in front of your face won't make them disappear —and certainly won't stop them. Make the decision. Take the decision. You already know what to do. And it's a simple decision. Which doesn't mean it's easy, nor that the consequences aren't hard. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
There are a few ways to get 10K ideas off of your own head. Writing sporadically. Writing daily. Publishing daily. Journaling. Prototyping. Running an idea inventory. They all need one thing, though: consistency. It's hard as hell. I can tell: on my Clifton Strength Assessment, consistency is my VERY last one. Yet it's the only way to look for ideas, and find clarity in the way. Clarity in your thinking. Clarity in your approach. Get those 10K bad ideas off your head. :)
“We all have 10,000 bad drawings in us. The sooner we get them out the better.” Attributed to Walt Stanchfield Same is with your ideas. Quality over quantity, yes. Although, to get to that quality you first need quantity. Repetition. Brain dump. You need to get your ideas off your head, so that you can think of the new ones in queue.
You're in a conversation with your client and they seem closed to anything you propose? Ask them this: "Do I have your permission to put you in an uncomfortable spot?" You're asking for a No. Because with that, it's one more red flag on. If they say Yes, then you can ask them directly whatever you're thinking. And now you can go with your craziest idea, thinking big for your client.