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The elephant
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There are situations that can be VERY stressful —within your business, with your prospects, with your clients. Kicking them down the road to not deal with them feels tempting, and you might even feel like they're avoidable. They're not. Sometimes they're an elephant stomping and charging your way. Because you put your hands in front of your face won't make them disappear —and certainly won't stop them. Make the decision. Take the decision. You already know what to do. And it's a simple decision. Which doesn't mean it's easy, nor that the consequences aren't hard. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
That's a question I got this morning from a client whose prices were implemented. The answer was this: Because pricing has numbers in it, but has very little (to nothing) to do with calculations and math. A price is the maximum amount of money to pay that is accepted by the buyers in function of the value they get. If they accept it and they're fine with it, it's for them to decide. It has nothing to do with what the business "thinks" of it, as whether it's "expensive" or not. Or if inflation...
You can get to the same event / happening and evaluate in different ways. And if you try to compare them, you need to have clear which was the intend for each of them. It won't necessarily always be the same criteria. Sometimes you do things to show force in your market. Other times to grow accounts. Some others, to show up where your competition doesn't expect you. And others, to just be there. Each one has a specific criteria. And a potential outcome. Knowing how to differentiate them will...
When you don't need it. It lets you explore ideas, try things out and say no with no emotional load involved. Because when you do need it (money), you'll have to say yes to everything. Your No's will be less selective. And you'll get more sunk costs in it. So, now might be the best time to start trying out things. Better now than later. When you might be in a position of actually needing it.