Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The elephant
|
There are situations that can be VERY stressful —within your business, with your prospects, with your clients. Kicking them down the road to not deal with them feels tempting, and you might even feel like they're avoidable. They're not. Sometimes they're an elephant stomping and charging your way. Because you put your hands in front of your face won't make them disappear —and certainly won't stop them. Make the decision. Take the decision. You already know what to do. And it's a simple decision. Which doesn't mean it's easy, nor that the consequences aren't hard. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
What if they copy what we have? Yeah. What if? And if so, what about it? They can copy numbers, codes, functionalities, prices, talking points, scripts. And so what? All of it can be copied. Easily. You know what they can't? Or at least is way way WAY harder? Your logic and your thinking. Your approach to the problem. Stop with the fear of "what if". Open it up. Make it punk public Autocorrect worked. :)
Look, to someone who you seem to be expensive, you'll still be expensive. No matter what you say or how you try to justify your prices. No matter what you do to try to convince them, you will NOT. And that's ok. Because convincing is the act of changing their minds on what they belief. To convince.- v. to cause someone to believe something or to do something. That is taking the agency away from them. It's a zero-sum game. A battle. It's you proving them wrong. That you are at a higher level,...
Hamsters hoard. They need it for survival. That's because they're so fragile and defenseless to predators. But that's nature. Now, you can't have hoarders in your business. That is, unless you're fragile and defenseless to your competitors and the market. And if you are, are you really able to charge a premium or stand out in your market? If you have information, share it. If you have something that none of your competitors would dare to share, do it. All framed from your perspective. To...