"My customers say my prices are too expensive. How do I justify the price to them?" Next thing up: you're looking up for features, benefits and arguments to make your customers see your value.How awesome you are. How you put a lot of effort, development and technology on making your thing. How passionate you are. Your credentials. Your certifications. All about you to make them change their mind. Finding the arguments to convince them. And you can't convince people. What you can do is figure...

Pre-S: Back on the horse (pt. 2). After some time off publishing and emailing (the writing —fortunately— didn't stop), we're back on the horse. Tricks are used to deceive people, with a purpose of entertainment (magicians), or for a personal advantage (selfish). How a lot of people see selling, pricing and closing deals is through a lens of tricks [mostly well-intended, though]. "I used all the tricks I know and couldn't close the deal. (aka. They didn't bite)" Think of helping, instead of...

Many people in sales think that's charm what gets them to keep accounts and/or close deals. It's not. In the vast majority of cases what gets (mis)labeled with charm is: over promising, underpricing or conceding to any price pressure or to give away discounts as a default And that's not charm. It's a lack or underdeveloped skills in sales —but most importantly, in knowing how to articulate the value they help create. What are the ways you train and develop your skills? Because "charm" will...