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The best decision
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The best decision That's what you aim for: The best decision... within what you have. Will it be THE best decision ever? Fuck no. It'll be the decision that lets you move. And steer in the way. And how you get to make big, bold decisions that don't harm you? Starting with small ones. Against the common conception of "Quality beats quantity", this (as in writing) has to do more with quantity over quality. At the right scale. Small decisions let you practice, learn, refine, correct. So that when you reach the point to do a big one, it comes easier. BTW, you don't learn how to decide. That's innate. It's part of being human. You have the agency to do that. You develop how to decide better. That comes with practice. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
One way that makes the process of articulating what's different about you simpler (not less painful, though) is through your insight. April Dunford defines insight as "the thing we understand about the market that the others do not." It starts with what you see in the market that doesn't make sense, that makes you cringe, that pisses you off. And the way you approach it that's in another direction from what everybody else does. It's your understanding. That's what makes you different.
They're all a by-product. You don't look for them as the main focus, they are the result of what you do in service to your customers.
A common pattern that I see in people who are new in leading positions is they try to maximize the results. What's that even mean? That in order to get the best results, you have to seize the right time. At uni, it might work. In real-life... not so much. Because it's about waiting. Waiting for the right time. Time that might never come (as perfect as expected). In business, the right time is not too early, nor too late. The right time is when you make a decision. A decision that might be...