The bends. A medical condition caused by nitrogen trapped and expanded in body tissue, usually due to an ascent that happened too fast, without giving your body enough time to process the nitrogen out. Besides extremely painful, life-threatening.
Here's Diver's Alert Network (DAN)'s definition:
In the diving world, you don't usually wait for things to happen (that means you're dead). You think ahead and prepare. The best way to avoid the bends is by preventing them. There are series of measures to do so.
The most important one?
Decompression time.
On your ascent, you go slow, controlling your speed and making stops. You pause, time it, assess and then go to the next one.
Here's the thing
In business, there will be many ways to get "business bends" —especially in fast paced environments. You get too busy, immersed and hectic on the day-to-day that you keep going with the speed of things, just like ascending too quickly. You can prevent them.
Take a pause, time it, assess what's going on. Move to the next one. You can control the speed of your movement.
Let me know how you're doing.
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
AI will replace you when it can do the things that you do better than you. If you have bad sales calls. It will replace you. If you are general and superficial. It will replace you. If you're average. It will replace you. If your conversations are forgettable. It will replace you. If you aim to serve everyone. It will replace you. Do you know when it can't replace you? When you're specialized and know your craft. It can't think. It can't reason. It can't imagine. It can't decide. It can't be...
Yesterday's message was about how to help your customers for free. When that option is already out of the way, you can help them Offering options. 3 different layers of value, to 3 aligned outcomes. The Transformation: Thinking bigger for them. The Output: Fitting into what they could afford. The Middle-Point: something that you both could co-create.
You're on a mission to help, aren't you? Giving options lets you do that at different levels. The first one you can try is free. For free? Yes and No. To help for free, yes. To work for free, no. If they can't afford you, this is how you can support them. You can help by sharing what you think and how you see things from a general POV. A perspective. It's not specific to their case, yet it's a good starting point to see what they could do by themselves —or how to get help elsewhere with a...