Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Stop caring
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Stop caring too much for closing the deal. When you approach your customers to try to close them, you get overinvested. You feel you have more at stake. The fear of missing out on this opportunity kicks in. While, yes, they're qualifying you, you're also qualifying them. The more you care, the less power in the negotiation you have. Approach it and stop your convince-mode. Go, evaluate if it makes sense for both of you to work together, qualify. If it works out, great. If it doesn't, great, too. But it is in your power to decide so. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
How to find value —so that you can sell for more You don't. You help your clients find that out, because THEN you'll be able to capture more of it with what you help. It's not about you, it's all about THEM.
When you're running a business —or you're in a position on learning how to— you have your own bubble. And you have to break off of it. Who are you talking with about your business that is NOT part of your business? Lacking an environment where you get to be pushed in your thinking, compare similar or opposite situations with others like you, will leave you in your echo chamber. Look for others who work in a similar situation to yours.
Or at least, avoiding making anyone upset. Nice thought, but nonsense. Utopia. You can't make everyone happy. Unless you're laughing gas. (And even then.) Your decisions will impact your business, your customers and your relationships. And you can't make everyone happy. Business-wise, they'll upset people —within your business, within your market, or within your customer base. Yet, avoiding making a decision because of the fear of what might come up will not make the situation better when...