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Sometimes it's just that simple...
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When things go wrong, it has (usually) nothing to do with trust. It has nothing to do with a conscious sabotage. Sometimes, it's just happened. With time, you'll get to see things that go South very quickly and when you notice, it's already done. Give them the benefit of the doubt. Or in Robert Hanlon's words... "Never attribute to malice that which is adequately explained by incompetence.” Maybe it's that stupid simple. 🤷 |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
You made your promise to your customer (aka value proposition). Delivering it is as important as making it. Which one do you think is best? Under-deliver Deliver Over-deliver
"Every customer is important." It's not. If you had only 4 hours to have face-to-face conversations that define the future of your business, who would be these customers you'd have those 1:1? Physically, you can't do it with all of them. Who would you choose? In your gut, you already know. Just as you know the ones who are not. Focus. It's all about choosing. Choose wisely.
After a 2-month break, we're back. This time off was important to re-evaluate some thinking, pressure test some more, and focus more. Anyways, now that we're back, let's get down to business. :) As such, you might focus on certain things, and maybe leave others. That's ok. You can take a pause (short or long). Regroup. Rethink. And then you can retake things. At your own pace. Just remember to get back to it.